MCA
Benefits of Entering the MCA Program
The SMPS Marketing Communications Awards (MCA) program provides an opportunity for firms to showcase their best marketing practices and to educate the A/E/C industries about
Author: wpadmin
MCA
Spotlight on Hargis: a 2022 MCA Award of Excellence winner
The competitive spirit that drives us to win work for our team was a force behind our decision to compete in the SMPS Marketing Communications
Marketer
Blueprints 3.0 Emphasizes the Importance of the CMO
At a midsized construction company, there is a marketer in Nashville and one in Knoxville. Both manage proposals and promotional campaigns, reporting to their respective
Marketer
5 Reasons to Enter the 2023 MCA Competition
I always look forward to December because that’s when we announce the Marketing Communications Awards (MCAs) Call for Entries. Our awards program has been around
Marketer
Mentoring: It Is a Two-Way Street
Most of us have heard of the butterfly effect, where small things can profoundly affect complex systems. We cannot think of a more complex system
From The Board
Celebrating Our Past by Creating Our Future
It’s here! The Society’s 50th anniversary. *Insert virtual confetti toss* All year long, SMPS is celebrating the founding of our organization—especially at our annual conference,
Marketer
To SMPS at 50: Happy Lth
It’s well known that 50 translates to L in Roman Numerals. And so the idea of “SMPS at 50” inspired me to contemplate the letter
SMPS Foundation
Giving Means Different Things to Different People
This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way
Member Voices
Always a Marketer
In 2010 when I started at Purdy-McGuire (PMI), I had been an HR director for a prominent general contractor in the Dallas area. The job
Membership
Member Spotlight: Julie Witecki
In our member spotlight, Julie Witecki, CPSM, chats with SMPS. Julie is senior strategy consultant for FMI Corporation. She has been in the A/E/C industries