SOCIETY NEWS
Declutter Your CRM To Increase Productivity
In A/E/C, we have a lot of processes. Your company has a process for deciding which projects you’ll go after. Your marketing team has a
SMPS Member Caroline Hinrichs
In our member spotlight, Caroline Hinrichs takes time out of her busy day to sit down with SMPS. Caroline, who works for HOK as director
The Smallest Acts Can Spur Action
Greetings, all! I recently attended a conference in Phoenix at the Arizona Biltmore hotel, which is one of my favorite buildings. Conferences are always well
ENR publishes “What is the Future of A/E/C Marketing?”
On December 3, 2019, Engineering News-Record (ENR) published a blog post authored by Scott Butcher, FSMPS, CPSM, on the need for architecture, engineering, construction (A/E/C),
Gifts We All Have
“At the end of the day, who you are, what you do, and how you show up in the world is special and unique. When
Be Courageous and Tell a Connected Story
It’s a common practice for A/E/C firms—no matter the size—to describe the services they deliver instead of what comes out of the services. Firms fall
SMPS Publishes Report on Current and Anticipated A/E/C Marketing Practices
Marketing 2022 highlights what marketing currently looks like and how it will change in the next three years. Alexandria, VA (November 18, 2019) – The
The Entire Business Development Process in 11 Words
Earlier this year, I was asked to describe the A/E/C sales process to a room full of peers. My initial reaction was, “Sales is
What Really Matters
Sometimes the truth comes at us like a freight train—speeding and uncontrollable. This happened to me the other day. What if, instead of thinking of
Sigstr Recognizes the Share SMPS Campaign
In the September issue of its magazine, Sigstr recognized the Share SMPS campaign for email banner advertising. Sigstr, an email signature marketing platform, ranked this