SOCIETY NEWS
Virtual Meetup: Adapting Business Development to the COVID Climate
In recent months, business development in the A/E/C industries has changed, industry events have been canceled and education-focused conferences have been postponed. This has left
July 2020: Make the Most of Your Membership
There’s always room for growth. And there’s always room for a different mindset. Often, we’re taught to believe that leadership comes to those who wait.
Marketing’s Role in Customer Experience
According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20%
Beating the Unemployment Blues
It was just after lunch on a sunny afternoon during the last week of June 2019. It was going to be another meeting with the
Crafting Your Firm’s Client Experience Workshop
Client Experience (CX) is a hot buzzword in A/E/C today. In layman’s terms, CX is the experience a client has while working with you—looking beyond
From Struggle to Superpower
What Living Life in the In Betweens Has Taught Me About Adversity, Acceptance, and the Power of Authenticity. The last couple of months have
Launch Your Thought Leadership Program in Four Steps
As marketers, you know that it’s not only what you do, but how you promote it, that builds more business. And while your firm may
A Seat at the Table
As I look across the ranks, do I see me? It is, unfortunately, a common thought by people of color in the corporate world. That
Virtual Meetup—Your Creativity Workout: Online Boot Camp for A/E/C Marketers & Business Developers
Are you ready to put your creativity fitness level to the test? Join us for a 30-minute meetup where you’ll discover how to confront your
Six Reasons To Improve Your Proposal Writing
Anyone engaged in the planning and production of A/E/C marketing proposals knows what an enormous undertaking it can be. This often-grueling process involves the