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A/E/COURSES
Self-directed learning to fit your schedule.
Our new, at-your-pace virtual courses enhance the marketing skills of those starting out or needing a refresher. Each on-demand course includes 3-4 modules, which are from 60-75 minutes.
Stay ahead by continuing to learn and obtaining CEUs. Choose from these five courses. Our Public Relations and Marketing Communications course just launched.
During this course, presenter Hinda Mitchell will rely on her three decades of PR experience to share techniques, best practices, and barriers to effective communications. It includes three hour-long sessions, including PR 101, Leading in Crisis, and Engaging Storytelling.
Presenter
Hinda Mitchell | Founder & President, Inspire PR Group
CEUs
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.
During this A/E/Course, our presenters share their techniques and best practices honed through over 30 years of hands-on experience. They’ll take you through the entire process of finding, developing, and growing new business, applying lessons learned and practical applications. This three-part program is ideal for anyone within the A/E/C industries tasked with growing business through new outreach and/or increased business with existing clients.
The course, comprised of three 60-minute modules, is perfect for those starting out in business development or needing a refresher on techniques and best practices. Viewing the modules in sequential order is recommended to enhance learning.
Presenters
Laurie Buckman, FSMPS, CPSM | Vice President of Business Development, The Plus Group
Laurie Buckman has over 30 years of business development experience with six of those years as a project geologist/project manager/seller-doer. Her recent experience includes a focus in the private sector, engineering, construction, automation, and environmental services for companies ranging from 10 to 1,100 employees. Laurie has a nationally recognized reputation for developing and implementing techniques and best practices that are covered in each of the sessions to attract, grow and retain clients.
Lyle White | President, Sales Champions Consulting (SCC)
Lyle White has 36 years of business development experience covering the entire spectrum of sales and marketing. He has trained sales leaders, seller-doers, and subject matter experts in building new business from prospecting to closing. Lyle developed a sales training program titled Intensified Customer Engagement that was adopted by a global engineering company to increase sales by 20%. The goal was achieved. Lyle now uses the foundation of this program to help other companies grow their business and be more effective in all aspects of sales and marketing.
CEUs
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.
You can’t just keep your fingers crossed and hope for the best when it comes to winning work. There are insider tips and strategies all about putting together the best-possible proposal for your project pursuits. This on-demand course, taught by industry experts, provides the big picture of marketing and business development and the essential basics of Capture Planning, Tailoring Proposals, and Graphics for the A/E/C Professional.
This course is comprised of four 60-minute modules—viewing the modules in sequential order is recommended to enhance learning.
Presenters
Lindsay Diven, CPSM | senior consultant, Full Sail Partners
Lindsay Diven has more than 15 years of hands-on experience in professional services marketing and business development for the A/E/C industries. Currently, she’s a senior consultant for Full Sail Partners specializing in CRM implementation, training, and strategy for A/E/C firms nationwide. She also manages Marketers Take Flight, an A/E/C-industry specific marketing and business development training website.
Karen Kurta | owner, Karen K Photo
Karen is a photographer, graphic designer, and visual marketing specialist with over 12 years of experience in professional services industries. She’s the owner of Karen K Photo, helping people and businesses improve their image to boost their marketing efforts and make a lasting impression.
Jen McGovern, CPSM | mid-atlantic regional marketing manager, VHB
As mid-Atlantic regional marketing manager for VHB, Jen McGovern, CPSM, knows what it takes to put together a strong proposal. She oversees the marketing efforts for seven offices across three states and the District of Columbia, which means she has prepared and reviewed hundreds of proposals.
Barbara Shuck, FSMPS, CPSM | president, Everest Marketing Services
With 25+ years working for A/E/C firms, Barbara understands the frustration of communicating differentiators and creating “why us” and “why not them” themes. At Everest Marketing Services, she uses a comprehensive suite of tools to help companies communicate clearly so they win work and attract staff to grow their business. She helps clients with internal communications and initiatives, and external efforts that win work through compelling and persuasive content and messaging.
CEUs
Each 60-minute on-demand webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.
Wouldn’t it be to great gain valuable insight and resources from an industry expert and seasoned professional? Well here’s your chance as SMPS Fellow and Certified Professional Services Marketer Scott Butcher joins us for an exploration of Marketing 101. He’ll explore marketing and business development professions for the A/E/C industries, which skills are needed, and share the steps to creating a successful program for your firm.
Whether you belong to a marketing or technically focused staff, this on-demand course is ideal for those newer to the A/E/C industries or someone needing a refresher. The course is comprised of three 75-minute modules. Viewing the modules in sequential order is recommended to enhance learning.
Presenter
Scott Butcher, FSMPS, CPSM | Principal/Owner, aecumen, llc
Scott Butcher is author or co-author of several A/E/C industry-related publications, including Sell. Do. Win Business. How A/E/C Firms are Using Staff to Win More Work, A/E/C Business Development – The Decade Ahead, Reputation Design-Build: Creating Winning Personal Brands for Engineers, Designers, and Construction Professionals, and Marketing in the Building Industry. Scott is constantly scanning the environment to identify trends that can greatly impact the A/E/C industries. He shares findings and recommendations on his popular Engineering News-Record blog, Marketropolis.
CEUs
This course is approved for 1.25 continuing education units (CEU) for the Certified Professional Services Marketer (CPSM) Program.
There are important design elements for putting together the best possible work for your proposals and marketing materials. Join Certified Professional Services Marketer Karen Kurta for an exploration of these elements.
Whether you’re just starting out or you’ve already dabbled in design, this on-demand course is comprised of three 60-minute modules on topics. Viewing the modules in sequential order is recommended to enhance learning.
Presenter
Karen Kurta, CPSM | Photographer, Owner, Karen K Photo
Karen is a photographer, graphic designer, and visual marketing specialist with over 12 years of experience in professional services industries. She is the owner of Karen K Photo, helping people and businesses boost their marketing efforts and make a lasting impression. A three-time marketing excellence award winner, Karen excels in assembling complex pieces into concise and cohesive marketing materials. For eight years, she managed complex proposals and developed presentations, graphics, collateral, and project photography for two global construction firms. She was most recently a senior graphic designer for Cushman & Wakefield where she provided graphic design, and marketing support for over 40 brokers in two markets.
CEUs
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.
Many of you were thrown into developing proposals and collateral and figuring out how to use InDesign while trying to meet deadlines. Have you wasted countless hours manually formatting submittals with design inconsistencies and alignment issues with little time to find a solution? Join Adobe Certified Expert in InDesign CC, Julie Shaffer, CPSM, to learn the basics of InDesign for the A/E/C industries that will help you stand out from the competition.
Julie will introduce the InDesign workspace and teach how to build a proposal. She’ll also share ideas and best practices on how to expedite your workflow to leave a lasting impression on your current and potential clients.
This course, comprised of three 60-minute modules, is perfect for those starting out with InDesign or needing a refresher with topics. Viewing the modules in sequential order is recommended to enhance learning.
Presenter
Julie Shaffer, CPSM | Owner, Shaffer Creative, LLC
Julie Shaffer, CPSM, founded Shaffer Creative in 2012 with a vision: to provide creative marketing and graphic design solutions through communication strategy, company branding, photography, and data management. Julie’s work has been recognized with state and national awards for marketing collateral and graphic design. As an Adobe Certified Expert in InDesign CC, Julie offers training specific to the A/E/C industries.
CEUs
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.
Watch for additional courses to launch. Have questions? Email knowledge@smps.org