On August 23, 2019, SMPS published an article, “Flipping the Script on Rebranding: How an Association Told Its Member Story” in Association Adviser. The article
The two past SMPS presidents presented research during the Fellows Symposium at Build Business. On August 13, 2019, Engineering News-Record quoted Donna Corlew, FSMPS, CPSM, chief
At the most recent President’s Leadership Symposium, I had the pleasure of sitting down with a few presidents-elect (PEs we call them). One of the
In today’s B2B landscape, smart growth is fueled by four critical drivers: people, profit, position, and perception. Firms that lead with marketing understand that their
What do winning A/E/C firms have in common? They all have strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees.
Guerrilla marketing has been around for a long time now. We’ve all seen flash mobs and giant melting ice cream cones appear overnight. We know
The second annual Pinnacle Experience was held October 17-19 in Dallas at the Four Seasons Dallas at Las Colinas. This conference experience, crafted especially for senior
By the time my colleague Mark* sent me an e-mail, he was already beyond frustrated after another failed marketing campaign. In the past several months,
SMPS Brand Launch – FAQ Who was involved in the rebrand and how long did this process take? The SMPS board of directors, staff,
The longer we’re around, the more we realize how inspiration plays an important role in our daily lives. But the act of getting inspired doesn’t
