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SMPS Awards SMPS Inland Empire as the 2021 Grand-Prize Chapter Winner

SMPS Inland Empire has been recognized for rising during the COVID-19 global pandemic.

Alexandria, VA (August 6, 2021) – The Society for Marketing Professional Services (SMPS) is pleased to announce that SMPS Inland Empire has been recognized as the 2021 Pivot & Focus Grand-Prize Winning Chapter. The chapter was honored at Build Business 2021, the SMPS annual conference, during the Evening of Excellence on Thursday, August 5, 2021.

At the outset of the SMPS Inland Empire programming year, the stage was set to the theme RISE. The guiding principle, “RISE TOGETHER,” would become even more important in the months to come as the board created a culture of positivity and inclusion that was embedded in every chapter decision. The initial “Model for Excellence” during planning was: 1)increase regional awareness, 2) boost attendance at all events, and 3) experience membership growth.

When the chapter had to quickly pivot and respond to their members’ needs, SMPS Inland Empire offered bi-weekly, virtual programming, free of charge to all. SMPS Inland Empire decided to position the chapter as a “people first” organization that could be a positive light in a dark situation. The chapter’s virtual programs were insightful in helping attendees navigate the changing environment by offering tips that could be implemented immediately. Over the course of eight events, SMPS Inland Empire had 970 registrations and added 497 to its mailing list.

Shannon Stewart, CPSM, past-president of SMPS Inland Empire, said, “As the smallest and youngest chapter to ever capture the grand prize award, I am so proud of the hard work our board has put in. SMPS Inland Empire is a consistent leader in new ideas, creative approaches to programming, and finding ways to establish a personal connection with members and future members.”

The new Pivot & Focus Chapter Awards honor chapters that effectively managed their chapter operations, programming, and membership while dealing with the impact of the pandemic. This year’s awards recognize how chapters faced the challenges of 2020 by being creative and flexible.

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Business Transformed Through Marketing Leadership: The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With almost 7,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources. Through SMPS, A/E/C professionals in North America tap into powerful networks to form project teams, secure business referrals and intelligence, and benchmark performance. The Society is committed to validating the practice of marketing and business development as essential to the success of all professional services firms. Learn more about SMPS at smps.org.

Commemorating the role of women in A/E/C marketing and business development.

In honor of Women’s History Month and International Women’s Day, we’d like to acknowledge our members in advancing the work of women in the A/E/C industries. Your contributions to our industries and professions continue to make an impact. To highlight some of our members, we’ve picked a few videos and articles that showcase thought leadership.

Two Cents in Two Minutes | Krystle English, MBA, CPSM

Working from home while managing a household can be tricky. In an episode of Two Cents in Two Minutes, Krystle English, CPSM, shares five tips on managing your workload and your family.

Two Cents in Two Minutes | Maisha Hagan

Some things are out of our control—but some things are within our influence. In Two Cents in Two Minutes, Maisha Hagan shares three goals to leverage influence for short- and long-term career success.

Two Cents in Two Minutes | Jen Newman, FSMPS, CPSM

The way you say something is more important than the words you choose. During Two Cents in Two Minutes, Jen Newman, FSMPS, CPSM, shares tips on how to make sure your message comes across as intended.

How 1 Case Study = 3 Wins | Leslie A. Blaize, CPSM

A/E/C firms continually look for ways to differentiate themselves. Case studies can provide an important step toward achieving that goal. Add them to your toolbox, and you’ll find countless ways to repurpose content.

How 1 Case Study = 3 Wins was featured in the December 2020 issue of Marketer. Our featured photographer for the issue was Ines Leong. Based in Brooklyn, NY, Ines has collaborated with clients in the built environment globally. Her work has also been featured in A+U, Architectural Record, and The New York Times, to name a few.

Social Media in A/E/C | Sherilyn Tkacz

In today’s virtual climate, social media becomes more important than ever. It’s a continuous avenue and a highlight reel with which to impress potential clients and employees.

In recent months, business development in the A/E/C industries has changed, industry events have been canceled and education-focused conferences have been postponed. This has left us with three critical questions: How do you maintain and expand your network? How do you stay relevant and present without the platforms we have been so accustomed to? And what can you learn from other firms, within and outside of the A/E/C sector, who are navigating the current climate successfully?

Presenters:
Dianne Lee is a tireless advocate and industry professional in the A/E/C marketplace. With 15+ years of experience, she has been credited for multiple billion-dollar contract awards nationally and internationally. She is a transformational leader with direct experience having represented all facets of the construction industry.

David Ackert, M.A., is president of Ackert Inc. and its subsidiaries and is a business development mentor to thousands in the professional services sector. Over the past two decades, David has developed and implemented revenue acceleration programs for hundreds of firms.

Are you ready to put your creativity fitness level to the test? Join us for a 30-minute meetup where you’ll discover how to confront your creative blocks. Our online bootcamp will help you view creativity as a skill you can learn and practice. (Bring your potato chips—we won’t tell.)

Working from home while also managing a household can be tricky. Even after two months, it can still feel chaotic. In our next episode of Two Cents in Two Minutes, Krystle English, CPSM, shares five tips on managing your workload and your family.

Virtual Meetup: Virtual Reality—Tactics for Improving Your Presence and Communication with Vocal Inflection

Inflection is a great tool for ensuring your message is received as intended. Because so often, it’s not what you say. It’s the way you say it. Join us for our next 30-minute virtual meetup when Jen Newman, FSMPS, CPSM, shows us how pitch and tone can make or break your communications.

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You can’t just post your content and then hit the snooze button. It’s important to watch and measure the impact these channels have on reaching your marketing goals. During our 30-minute virtual meetup, learn how to leverage analytics to connect with your target clients and offer the highest ROI. Our presenter, Kailee Dahan, will take your questions at the end.

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