{"id":20870,"date":"2016-11-28T00:00:00","date_gmt":"2016-11-28T00:00:00","guid":{"rendered":"https:\/\/smps.org\/smps-university-modules\/"},"modified":"2023-06-20T16:46:20","modified_gmt":"2023-06-20T16:46:20","slug":"smps-university-modules","status":"publish","type":"post","link":"https:\/\/smps.org\/2016\/11\/28\/smps-university-modules\/","title":{"rendered":"SMPS University: Modules"},"content":{"rendered":"

Module 1: Service Marketing Strategy*<\/strong><\/p>\n

Marketing is the most important function of a professional services firm, because it creates and maintains client relationships. Best practices for driving client satisfaction, trust, and loyalty will be presented. At the end of this module, you will be able to:
\n\u2022 Create and present a service blueprint
\n\u2022 Use service blueprints to improve business development processes<\/p>\n

Module 2: Smart Thinking about Survey Research*<\/strong><\/p>\n

Survey research is \u201cstock-in-trade\u201d for professional services firms that track client satisfaction and loyalty. This module will focus on how to acquire timely, relevant \u201cvoice-of-the-client\u201d data through surveys. At the end of this module, you will be able to:
\n\u2022 Design scientifically sound client surveys to yield strategically useful information
\n\u2022 Write and organize meaningful research questions
\n\u2022 Pilot test to reduce bias in survey questions<\/p>\n

Module 3: Financial Management Fundamentals*<\/strong><\/p>\n

You aspire to a strategic leadership position in your organization\u2014and that means you have to understand its financial goals and be ready to share your thoughts on how best they may be achieved. At the end of this module, you will be able to:
\n\u2022 Use metrics to gauge progress toward the organization\u2019s goals
\n\u2022 Measure the ROI of marketing investments
\n\u2022 Understand the implications of day-to-day decisions on achieving strategic and financial goals<\/p>\n

Module 4: What Are Your Customers Worth?*<\/strong><\/p>\n

You know what your customers have spent with you, and you know what you\u2019d like them to spend in the future. But what is the cost of maintaining your customers? At the end of this module, you will be able to:
\n\u2022 Calculate a client’s lifetime value to improve profit
\n\u2022 Use a Customer Lifetime Value Analysis to target and reward profitable or valuable customers
\n\u2022 Apply this strategic approach to measure marketing effort<\/p>\n

Module 5: Service Innovation*<\/strong><\/p>\n

Professional services firms depend on new services to grow and maintain the profitability of their businesses. What are the best practices for managing service \u201cproducts\u201d as they move through the life cycle? At the end of this module, you will be able to:
\n\u2022 Evaluate the strengths and weaknesses of a service portfolio
\n\u2022 Manage a service product through its life cycle
\n\u2022 Use a service blueprint to plan new services and identify weaknesses in existing services<\/p>\n

Module 6: Customer-Centric Marketing*<\/strong><\/p>\n

This module will outline the process of innovation and examine how design thinking helps drive innovation within firms. At the end of this module, you will be able to:
\n\u2022 Evaluate and understand what your customers really want
\n\u2022 Analyze the trade-offs customers face when choosing among different services in the marketplace<\/p>\n

Module 7: What Makes a Leader?*<\/strong><\/p>\n

How is leadership different from management? What kind of leadership is called for in your workplace? At the end of this module, you will be able to:
\n\u2022 Define your own leadership style
\n\u2022 Calibrate your style to match different cultures and challenges<\/p>\n

Module 8: Leading Without Authority*<\/strong><\/p>\n

Learn why it isn\u2019t necessary to have a big hat, a big title, or a big army to lead effectively. At the end of this module, you will be able to:
\n\u2022 Build your own reputation, presence, and network
\n\u2022 Leverage your authentic leadership style to make a real difference where you work<\/p>\n

*Modules are subject to change or adjustment.<\/em><\/p>\n

 <\/p>\n

For More Information<\/h3>\n

Contact Dan Reilly, SMPS Headquarters, at 1.800.292.7677 or 1.703.549.6117, x223, or dan@smps.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

SMPS is the only organization dedicated to creating business opportunities in the A\/E\/C industry.<\/p>\n","protected":false},"author":1,"featured_media":43008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[25,26,27],"class_list":["post-20870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-attend-and-learn","tag-career-development","tag-learning"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=20870"}],"version-history":[{"count":1,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20870\/revisions"}],"predecessor-version":[{"id":43043,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20870\/revisions\/43043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/43008"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=20870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=20870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=20870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}