{"id":20874,"date":"2016-12-02T00:00:00","date_gmt":"2016-12-02T00:00:00","guid":{"rendered":"https:\/\/smps.org\/hit_rate_webinar\/"},"modified":"2023-06-20T16:46:00","modified_gmt":"2023-06-20T16:46:00","slug":"hit_rate_webinar","status":"publish","type":"post","link":"https:\/\/smps.org\/2016\/12\/02\/hit_rate_webinar\/","title":{"rendered":"Hit Rate Webinar"},"content":{"rendered":"<p><strong>Free Webinar<\/strong><br \/>\n<strong> Measuring for Success: \u00a0A Look at Hit Rates &amp; Other KPIs in the A\/E\/C Industries<\/strong><\/p>\n<p><strong>What\u2019s all this talk about hit rates and KPIs?<br \/>\n<\/strong>A\/E\/C firms of all sizes are looking for the most effective tracking methods to go after projects\u2014and win them. Not long ago, the SMPS Foundation was determined to find out more.<\/p>\n<p><strong>So, what did the SMPS Foundation do?<br \/>\n<\/strong>They partnered with the Master of Marketing Research program at Southern Illinois University to look at the tools and processes A\/E\/C firms use to track their methods in relation to success rates. During a free webinar on December 15, Michelle Yates, APR, CPSM, and Holly Bolton, FSMPS, CPSM, shared some of the findings.<\/p>\n<p><a href=\"https:\/\/youtu.be\/S6NDwykvrKs\" target=\"_blank\" rel=\"noopener\">View the webinar recording<\/a> to learn more about:<\/p>\n<ul>\n<li>Different methods for tracking hit rates<\/li>\n<li>Average hit rates and the barriers to developing a standard<\/li>\n<li>Making the most of KPIs to help improve your firm\u2019s future performance<\/li>\n<\/ul>\n<p>The findings are based on numerous survey responses and interviews from companies throughout the United States.<\/p>\n<p><em>Want more? <a href=\"https:\/\/cart.smps.org\/store\/hit-rate-report\/692\/\" target=\"_blank\" rel=\"noopener\">Download the report<\/a>, Hit Rates and KPIs: Measuring for Success.<\/em><\/p>\n<h6 style=\"margin-bottom: -1\/px; margin-top: \/px; font-size: 17px;\">MICHELLE YATES<\/h6>\n<p><span style=\"font-style: italic; font-size: 16px; margin-top: -1\/px;\">APR, CPSM<br \/>\n<\/span><\/p>\n<p style=\"font-size: 16px; color: #888888;\">Michelle has more than 20 years of marketing experience and serves as director of marketing for Lawrence Group, a national 170-person design and project delivery firm headquartered in St. Louis. She is a two-time past-president of SMPS St. Louis and serves on the SMPS Foundation\u2019s Informed Strategies Committee. Michelle is accredited in public relations and a Certified Professional Services Marketer.<\/p>\n<h5 style=\"margin-bottom: -1\/px; margin-top: \/px; font-size: 17px;\">HOLLY BOLTON<\/h5>\n<p><span style=\"font-style: italic; font-size: 16px; margin-top: -1\/px;\">FSMPS, CPSM<br \/>\n<\/span><\/p>\n<p style=\"font-size: 16px; color: #888888;\">Holly is both director of marketing at CE Solutions, an Indianapolis-area structural engineering firm, and president of 3chord Marketing, which provides marketing communications services to clients in the AEC industry. Holly co-authored the SMPS Foundation research white paper, <em>The Client\u2019s Use of Social Media &amp; Social Networking,<\/em> and the SMPS book, <em>A\/E\/C Marketing Fundamentals<\/em>. <em>ENR<\/em> named her one of the Midwest\u2019s Top 20 under 40.<\/p>\n<p>Contact Molly Dall&#8217;Erta\u00a0 at 800.292.7677 or 703.549.6117, x231, or\u00a0<a href=\"mailto:molly@smps.org\"><u>molly@smps.org<\/u><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMPS is the only organization dedicated to creating business opportunities in the A\/E\/C industry.<\/p>\n","protected":false},"author":1,"featured_media":43008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[],"class_list":["post-20874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smps-foundation"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=20874"}],"version-history":[{"count":1,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20874\/revisions"}],"predecessor-version":[{"id":43042,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20874\/revisions\/43042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/43008"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=20874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=20874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=20874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}