{"id":20947,"date":"2017-10-20T00:00:00","date_gmt":"2017-10-20T00:00:00","guid":{"rendered":"https:\/\/smps.org\/a-reporters-pov\/"},"modified":"2023-06-20T15:39:46","modified_gmt":"2023-06-20T15:39:46","slug":"a-reporters-pov","status":"publish","type":"post","link":"https:\/\/smps.org\/2017\/10\/20\/a-reporters-pov\/","title":{"rendered":"A Reporter&#8217;s POV"},"content":{"rendered":"<h3 style=\"text-align: center;\"><strong><em>How Marketers Miss the Mark With the Media<br \/>\n<\/em><\/strong><\/h3>\n<p>When reporters come knocking, marketers are often unprepared to deliver the expert sound bites and high-quality graphics needed to take full advantage of publicity opportunities.You might think that smaller or newer firms would be the only ones struggling to maintain a well-stocked photo portfolio, or have few sources willing to be interviewed. However, this is not always the case.<\/p>\n<p>While it\u2019s understandable that companies big and small must juggle a variety of responsibilities to pay the bills, media opportunities should never be considered low priority. I have enjoyed the unique privilege of working as both a magazine editor and a freelance writer. In my experience, employing the simple tips and tricks listed can help your firm shine in the publicity spotlight.<\/p>\n<p><strong><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/A-Reporters-POV_Marketer-June-2017-1.pdf\" target=\"_blank\" rel=\"noopener\">Download<\/a>\u00a0the entire article.<\/strong><\/p>\n<p><em>This article, written by Erica Bender, first appeared in the June 2017 issue of Marketer.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Marketers Miss the Mark With the Media.<\/p>\n","protected":false},"author":1,"featured_media":42619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[20,34,21,44],"class_list":["post-20947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-leadership","tag-marketer","tag-news","tag-smps-news"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=20947"}],"version-history":[{"count":1,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20947\/revisions"}],"predecessor-version":[{"id":42936,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20947\/revisions\/42936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/42619"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=20947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=20947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=20947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}