{"id":20977,"date":"2018-03-26T00:00:00","date_gmt":"2018-03-26T00:00:00","guid":{"rendered":"https:\/\/smps.org\/a-client-focused-bd-initiative-2-3-2-2-2\/"},"modified":"2023-06-20T15:00:55","modified_gmt":"2023-06-20T15:00:55","slug":"better-business","status":"publish","type":"post","link":"https:\/\/smps.org\/2018\/03\/26\/better-business\/","title":{"rendered":"Better Business"},"content":{"rendered":"

\"\"<\/h3>\n

What makes your architecture, engineering, or construction firm special? If you don\u2019t know the answer, it\u2019s time to find out. Understanding your competition and how they sell their services will help you discover your A\/E\/C firm\u2019s unique positioning possibilities.<\/p>\n

You could be losing work to less qualified, less experienced firms if you neglect proper positioning. It\u2019s fairly common for firms to list the work they do, the number of years in business, or even their financial achievements. But none of those facts tells a client what value you bring to their project.<\/p>\n

Competitive analysis is one of the essential studies you need to perform in your firm\u2019s strategic positioning efforts. It\u2019s important enough that you must spend time on a regular basis studying your competition and understanding how they market their business. When you know where you stand, you can set your firm apart\u2014and that can lead to stronger bids, more winning opportunities, and a more profitable, successful business.<\/p>\n

Download<\/a>\u00a0the entire article.<\/p>\n

This article, written by Elke Giba,\u00a0 first appeared in the October 2017 issue of Marketer.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

How Competitive Analysis Leads to Better Business.<\/p>\n","protected":false},"author":1,"featured_media":42888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[21],"class_list":["post-20977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-news"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=20977"}],"version-history":[{"count":1,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20977\/revisions"}],"predecessor-version":[{"id":42889,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20977\/revisions\/42889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/42888"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=20977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=20977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=20977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}