{"id":20993,"date":"2018-05-17T00:00:00","date_gmt":"2018-05-17T00:00:00","guid":{"rendered":"https:\/\/smps.org\/a-client-focused-bd-initiative-2-3-2-2-2-2-2-2\/"},"modified":"2023-06-20T14:42:20","modified_gmt":"2023-06-20T14:42:20","slug":"architectural-photography-in-the-marketers-toolkit","status":"publish","type":"post","link":"https:\/\/smps.org\/2018\/05\/17\/architectural-photography-in-the-marketers-toolkit\/","title":{"rendered":"Architectural Photography in the Marketer\u2019s Toolkit"},"content":{"rendered":"

\"\"<\/p>\n

Photography can be the most compelling part of your marketing and PR campaigns, and often a large part of the marketing budget for architecture firms. How can you best leverage this investment to showcase your firm\u2019s work? At a recent SMPS Boston-sponsored session at ArchitectureBoston Expo (ABX), a panel of experts discussed the importance of high-quality photography in architectural marketing and provided tips and tricks for working with a professional architectural photographer.<\/p>\n

Robert Benson, an architectural photographer with 20 years of experience, Wendy Benson, studio manager at Robert Benson Photography, and Jennifer D. Wells, vice president of brand strategy at Shepley Bulfinch, participated in the panel moderated by Rhino PR\u2019s Susan Shelby, FSMPS, CPSM. Here are some tips and best practices from the session.<\/p>\n

Download<\/a>\u00a0the entire article.<\/p>\n

This article, written by Michele Spiewak,\u00a0 first appeared in the April 2018 issue of Marketer.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A compelling part of your marketing and PR campaigns.<\/p>\n","protected":false},"author":1,"featured_media":42851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[61],"class_list":["post-20993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketer-online"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=20993"}],"version-history":[{"count":2,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20993\/revisions"}],"predecessor-version":[{"id":42853,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20993\/revisions\/42853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/42851"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=20993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=20993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=20993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}