{"id":20996,"date":"2018-06-11T00:00:00","date_gmt":"2018-06-11T00:00:00","guid":{"rendered":"https:\/\/smps.org\/a-client-focused-bd-initiative-2-3-2-2-2-2-2-2-2-2\/"},"modified":"2023-06-20T14:34:46","modified_gmt":"2023-06-20T14:34:46","slug":"flashes-of-genius","status":"publish","type":"post","link":"https:\/\/smps.org\/2018\/06\/11\/flashes-of-genius\/","title":{"rendered":"Flashes of Genius"},"content":{"rendered":"

\"\"<\/h3>\n

Allen Gannett Explains Flashes of Genius<\/h3>\n

During this year\u2019s Build Business conference, August 15\u201317 in San Diego, CA, attendees will hear two keynote presentations. Both speakers are marketing gurus who offer unique views on getting ahead in today\u2019s technology-driven businesses.<\/p>\n

Marketer<\/em> recently caught up with Friday\u2019s closing keynote speaker Allen Gannett, founder and CEO of TrackMaven, a marketing software company whose mission is to make every marketer data driven by providing one centralized marketing analytics platform. Gannett has been on the \u201c30 Under 30\u201d lists for Inc.<\/em> and Forbes<\/em> and is a contributor for FastCompany.com.<\/em><\/p>\n

In his keynote presentation, Gannett<\/em> will focus on creativity. Often, people view creativity as constant brainstorming punctuated by sudden flashes of genius. They don\u2019t see it as something you can be intentional or methodical about. Gannett will disprove this, explain how flashes of genius actually happen, and provide ways any creator can increase the odds of making them happen.<\/p>\n

The presentation is based on two years of research for Gannett\u2019s just-published book, The Creative Curve<\/a>: How to Develop the Right Idea, at the Right Time, where he interviewed dozens of the world\u2019s leading creatives and talked to scientists and academics who study the field.<\/p>\n

While waiting for the bus at the Canadian Internet Marketing Conference where he presented, Gannett shared a glimpse into his keynote and research, and how you can leverage creativity in your personal life, career, and company.<\/p>\n

Download the entire article.<\/p>\n

This article, written by Christine Chirichella,\u00a0 first appeared in the June 20<\/em>18 issue of Marketer.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Marketer sits down with Build Business closing keynote speaker Allen Gannett.<\/p>\n","protected":false},"author":1,"featured_media":42843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[61],"class_list":["post-20996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketer-online"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=20996"}],"version-history":[{"count":1,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20996\/revisions"}],"predecessor-version":[{"id":42844,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/20996\/revisions\/42844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/42843"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=20996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=20996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=20996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}