{"id":22892,"date":"2018-07-30T01:03:29","date_gmt":"2018-07-30T05:03:29","guid":{"rendered":"https:\/\/smps.org\/?p=22892"},"modified":"2023-06-20T14:06:22","modified_gmt":"2023-06-20T14:06:22","slug":"marketers-get-your-boots-dirty","status":"publish","type":"post","link":"https:\/\/smps.org\/2018\/07\/30\/marketers-get-your-boots-dirty\/","title":{"rendered":"Marketers: Get Your Boots Dirty"},"content":{"rendered":"
\n
\n

\"\"In my spare time, I can often be found walking along streambeds and rivers on hiking trails that cut through the Blue Ridge Mountains near my home in Central Virginia. In my professional life, I can often be found behind a computer screen designing content and crafting corporate communications at my full-time job as a marketing assistant in the A\/E\/C industries. Until recently, I thought that these two worlds only existed separately. So how did I find myself with my hiking boots laced up, traversing a streambed while on the clock?<\/p>\n<\/div>\n<\/div>\n

\n
\n

The answer is simple. I wanted to understand exactly what it is that I am marketing every day. Working for a civil engineering firm as the primary marketer for our stormwater and environmental groups, it\u2019s my job to let the world know about our services that help create a healthier and more sustainable environment. As a non-engineer, it can be challenging to take the technical and mathematical elements of civil engineering and find a creative angle to turn them into something interesting, informative, and marketable. So, how does this happen?<\/p>\n

Download<\/a> the entire article.<\/p>\n

This article, written by Bonnie Dunkel,\u00a0 first appeared in the June 2018 issue of Marketer.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learn as much as you can and immerse yourself in the process.<\/p>\n","protected":false},"author":1,"featured_media":42809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-22892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/22892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=22892"}],"version-history":[{"count":2,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/22892\/revisions"}],"predecessor-version":[{"id":42813,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/22892\/revisions\/42813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/42809"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=22892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=22892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=22892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}