{"id":25923,"date":"2019-08-20T12:10:24","date_gmt":"2019-08-20T16:10:24","guid":{"rendered":"https:\/\/smps.org\/?p=25923"},"modified":"2023-06-20T19:19:05","modified_gmt":"2023-06-20T19:19:05","slug":"engineering-news-record-quotes-donna-corlew-and-frank-lippert","status":"publish","type":"post","link":"https:\/\/smps.org\/2019\/08\/20\/engineering-news-record-quotes-donna-corlew-and-frank-lippert\/","title":{"rendered":"Engineering News-Record quotes Donna Corlew and Frank Lippert"},"content":{"rendered":"

The two past SMPS presidents presented research during the Fellows Symposium at Build Business. <\/span><\/i><\/p>\n

\"Engineering<\/p>\n

On August 13, 2019, Engineering News-Record<\/em> quoted\u00a0Donna Corlew<\/a>, FSMPS, CPSM, chief whatever it takes officer of C* Connect,\u00a0and\u00a0Frank Lippert<\/a>, FSMPS, CPSM,\u00a0founder and partner of Go Strategies, about the early findings of their research in the article, \u201cWanted: Next-Gen Industry CEO Views on Marketing.\u201d<\/a> The two past presidents of the Society for Marketing Professional Services (SMPS) presented the research during the SMPS Fellows Symposium, on July 31, 2019, at Build Business 2019<\/a>, the SMPS annual conference. The following is an excerpt:<\/p>\n

Construction’s next-generation leaders have a shifting mindset toward the role of marketing and business development in engineering and contracting firms, says preliminary research by two marketing consultants. They found that 90 percent of industry CEOs and presidents queried see marketing staffers as integral to the company, deserving seats at the decision-making table.<\/p>\n

\u201cMarketers are the protectors of our brand. Why would we not have them at the table,\u201d said Ms. Corlew about the attitudes expressed.<\/p>\n

The preliminary data comes from 30 completed surveys submitted by industry C-suite leaders and 100 from marketing professionals. Mr. Lippert says, \u201cWe didn\u2019t define CEOs by age or birth year; we defined them by the way they think.\u201d<\/p>\n

The survey still is open<\/a>\u00a0for continued input from company CEOs and presidents.<\/em><\/p>\n

Read More >><\/a><\/p>\n

The photo is courtesy of Kevin Roche Photography.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The two past SMPS presidents presented research during the Fellows Symposium at Build Business. On August 13, 2019, Engineering News-Record quoted\u00a0Donna Corlew, FSMPS, CPSM, chief whatever it takes officer of C* Connect,\u00a0and\u00a0Frank Lippert, FSMPS, CPSM,\u00a0founder and partner of Go Strategies, about the early findings of their research in the article, \u201cWanted: Next-Gen Industry CEO Views […]<\/p>\n","protected":false},"author":1,"featured_media":43392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100,35,28,14,15],"tags":[32,163,135,164,165,144,166,167],"class_list":["post-25923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amplifyaec","category-marketer","category-marketing","category-smps","category-society-news","tag-amplify-aec","tag-build-business-2019","tag-donna-corlew","tag-engineering-news-record","tag-enr","tag-fellows","tag-fellows-leadership-symposium","tag-frank-lippert"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/25923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=25923"}],"version-history":[{"count":1,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/25923\/revisions"}],"predecessor-version":[{"id":43393,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/25923\/revisions\/43393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/43392"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=25923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=25923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=25923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}