{"id":26795,"date":"2019-09-19T10:06:33","date_gmt":"2019-09-19T14:06:33","guid":{"rendered":"https:\/\/smps.org\/?p=26795"},"modified":"2023-06-20T19:11:54","modified_gmt":"2023-06-20T19:11:54","slug":"my-cpsm-journey-an-epic-adventure","status":"publish","type":"post","link":"https:\/\/smps.org\/2019\/09\/19\/my-cpsm-journey-an-epic-adventure\/","title":{"rendered":"My CPSM Journey: An Epic Adventure"},"content":{"rendered":"

\"My
\n\"MyGoing to an amusement park can be exciting but also scary. Especially with those roller coasters \u2026 whoa! Roll back the clock two years ago to 2017, and that\u2019s pretty much how I felt about preparing for the Certified Professional Services Marketer<\/a> (CPSM) exam. Excited, but nervous and not really sure what to expect.<\/p>\n

So why did I do it?<\/strong><\/p>\n

Good question. I\u2019ve been in the A\/E\/C world for 27 years. I spent most of the time in a dual technical\/business development role. A seller-doer with expertise in environmental science and a serious passion for building relationships and connecting with people. But up until five years ago when I took on the role as SME\u2019s marketing manager, visibility and branding were not part of my daily routine. I had a lot to learn!<\/p>\n

I was blessed with an outstanding marketing team and tasked with building it to be the best marketing team in SME\u2019s history. I owed it to them and my firm to learn cutting-edge marketing strategies, to help the team grow, and to help SME succeed. The first thing that helped me on my learning journey was joining SMPS. The next thing? Earning my CPSM<\/a>. I had no doubt both would help set me up for success and, thus, my team and my company.<\/p>\n

What was the CPSM journey like?<\/strong><\/p>\n

I anticipated the process would involve reading, studying, and taking a difficult exam and not much more. I was so wrong! As it turns out, preparing for the CPSM exam was a thrilling journey! It was an adventure with a-ha moments around every corner and even some \u201cwhat was I thinking?\u201d instances.<\/p>\n

I resisted the urge to just study. Instead, I immersed myself in the process and chose to engage with people and programs at every chance. I started with the Society\u2019s immersion course. It was really helpful, but I didn\u2019t stop there:<\/p>\n