{"id":27424,"date":"2019-11-20T09:28:21","date_gmt":"2019-11-20T14:28:21","guid":{"rendered":"https:\/\/smps.org\/?p=27424"},"modified":"2023-06-20T18:59:31","modified_gmt":"2023-06-20T18:59:31","slug":"be-courageous-and-tell-a-connected-story","status":"publish","type":"post","link":"https:\/\/smps.org\/2019\/11\/20\/be-courageous-and-tell-a-connected-story\/","title":{"rendered":"Be Courageous and Tell a Connected Story"},"content":{"rendered":"

\"Be<\/p>\n

It\u2019s a common practice for A\/E\/C firms\u2014no matter the size\u2014to describe the services they deliver instead of what comes out of the services. Firms fall into the habit of rattling off a list of offerings and miss an important point: how their services solve problems or impact the client. This habit, unfortunately, can become a crutch.<\/p>\n

You\u2019re unsure of the real reason you do what you do, so you resort to lists. But lists are not stories and lists don\u2019t compel potential clients to choose your firm for their next project. It\u2019s a shame, because the body of work you are building could tell a phenomenal story if you look for and plan it. There\u2019s true value hidden in the tangible results of the technical services you provide, and that value carries great meaning.<\/p>\n

To read more, download the article<\/a>.<\/p>\n

 <\/p>\n

Written by Elke Giba, this article first appeared in the October 2019 issue of Marketer. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s a common practice for A\/E\/C firms\u2014no matter the size\u2014to describe the services they deliver instead of what comes out of the services. Firms fall into the habit of rattling off a list of offerings and miss an important point: how their services solve problems or impact the client. This habit, unfortunately, can become a […]<\/p>\n","protected":false},"author":1,"featured_media":43331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[213,214,215,99],"class_list":["post-27424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-client","tag-problem-solving","tag-services","tag-story"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/27424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=27424"}],"version-history":[{"count":1,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/27424\/revisions"}],"predecessor-version":[{"id":43332,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/27424\/revisions\/43332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/43331"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=27424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=27424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=27424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}