{"id":28485,"date":"2020-03-20T10:07:33","date_gmt":"2020-03-20T14:07:33","guid":{"rendered":"https:\/\/smps.org\/?p=28485"},"modified":"2023-06-20T18:35:55","modified_gmt":"2023-06-20T18:35:55","slug":"leading-the-charge-through-digital-transformation","status":"publish","type":"post","link":"https:\/\/smps.org\/2020\/03\/20\/leading-the-charge-through-digital-transformation\/","title":{"rendered":"Leading the Charge Through Digital Transformation"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-28502 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2020\/04\/Marketer-LeadingTheCharge-1280x570-1.jpg\" alt=\"Leading the Charge Through Digital Transformation\" width=\"1280\" height=\"570\" \/><\/p>\n<p>For decades, we\u2019ve heard about the promise of how digital technology would change the way A\/E\/C firms do business. We\u2019ve imagined a future where the cloud, 3D printing, augmented\/virtual reality (AR\/VR), artificial intelligence (AI), and the internet of things (IoT) would change everything.<\/p>\n<p>This technology has been talked about so much that at a certain point it started to sound like a lot of hype. Then it happened\u2014the future of digital arrived. Companies in all industries found themselves standing on the precipice of a new industrial revolution, one fueled by connectivity, and one for which many A\/E\/C firms were unprepared.<\/p>\n<p>Now, digital transformation (DX) is infiltrating every industry and, as a result, broadly impacting how all companies function. The era when firms had a choice about whether or not to step onto the DX bandwagon has long passed.<\/p>\n<p>Like it or not, your firm is on the bandwagon. The question is how to stay on, embrace, and leverage it to create a competitive advantage.<\/p>\n<p><em>Article, written by Ida Cheinman, first appeared in the December 2019 issue of Marketer. To read more, download the <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Leading-the-Charge-Through-Digital-Transformation_Marketer-December-2019.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-28484 noreferrer\">full article<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades, we\u2019ve heard about the promise of how digital technology would change the way A\/E\/C firms do business. We\u2019ve imagined a future where the cloud, 3D printing, augmented\/virtual reality (AR\/VR), artificial intelligence (AI), and the internet of things (IoT) would change everything. This technology has been talked about so much that at a certain [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[290,291,292,293,294,295,296,297,298,299],"class_list":["post-28485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-3d-printing","tag-ai","tag-artificial-intelligence","tag-augmented-reality","tag-cloud","tag-digital","tag-internet","tag-technology","tag-transformation","tag-virtual-reality"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/28485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=28485"}],"version-history":[{"count":2,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/28485\/revisions"}],"predecessor-version":[{"id":43268,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/28485\/revisions\/43268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/43191"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=28485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=28485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=28485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}