{"id":29604,"date":"2020-06-04T08:01:48","date_gmt":"2020-06-04T12:01:48","guid":{"rendered":"https:\/\/smps.org\/?p=29604"},"modified":"2023-06-20T17:55:16","modified_gmt":"2023-06-20T17:55:16","slug":"six-reasons-to-improve-your-proposal-writing","status":"publish","type":"post","link":"https:\/\/smps.org\/2020\/06\/04\/six-reasons-to-improve-your-proposal-writing\/","title":{"rendered":"Six Reasons To Improve Your Proposal Writing"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-29603 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2020\/06\/SMP330-Marketer-WordsMatter-1280x570-1.jpg\" alt=\"Six Reasons To Improve Your Proposal Writing\" width=\"1280\" height=\"570\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Anyone engaged in the planning and production of A\/E\/C marketing proposals knows what an enormous undertaking it can be.<\/p>\n<p>This often-grueling process involves the creation and synthesis of assets into a cohesive document that adheres to strict guidelines. Typically overseen by an overburdened marketer, the proposal process usually takes place on an accelerated timeline, with a lot of cooks in the kitchen.<\/p>\n<p>Though proposals comprise only one component of successful project pitches, they help a firm (or multifirm team) earn a coveted spot on a shortlist or at an interview table.<\/p>\n<p>In short, they\u2019re really important.<\/p>\n<p>Yet, despite the significant resources devoted to generating these documents, they often get produced with a skewed focus on the visual elements. This is understandable: The graphic design, presentation, and packaging of proposals can enhance their overall effectiveness and impact.<\/p>\n<p>But the words matter, too. Here\u2019s why.<\/p>\n<p>To read more, download the <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Why-the-Words-Matter_Marketer-April-2020.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-29602 noreferrer\">full article.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Article, written by Mike Plotnick, first appeared in Marketer journal.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Anyone engaged in the planning and production of A\/E\/C marketing proposals knows what an enormous undertaking it can be. This often-grueling process involves the creation and synthesis of assets into a cohesive document that adheres to strict guidelines. Typically overseen by an overburdened marketer, the proposal process usually takes place on an accelerated timeline, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[34,368,55,376,36,377,378,379],"class_list":["post-29604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-marketer","tag-marketer-journal","tag-marketing","tag-mike-plotnick","tag-proposals","tag-shortlist","tag-words","tag-words-matter"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/29604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=29604"}],"version-history":[{"count":1,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/29604\/revisions"}],"predecessor-version":[{"id":43133,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/29604\/revisions\/43133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/43131"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=29604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=29604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=29604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}