{"id":30496,"date":"2020-08-12T16:21:04","date_gmt":"2020-08-12T20:21:04","guid":{"rendered":"https:\/\/smps.org\/?p=30496"},"modified":"2023-06-21T06:47:36","modified_gmt":"2023-06-21T06:47:36","slug":"rethinking-business-development","status":"publish","type":"post","link":"https:\/\/smps.org\/2020\/08\/12\/rethinking-business-development\/","title":{"rendered":"Rethinking Business Development"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-30499 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2020\/08\/Rethinking-Business-Development_Marketer-June-2020-1.jpg\" alt=\"Rethinking Business Development\" width=\"1280\" height=\"570\" \/><\/p>\n<p>If 2020 has taught us anything, it\u2019s to expect the unexpected. This pretty much applies to all the societal norms to which we\u2019ve become accustomed, and certainly to business norms, as well.<\/p>\n<p>In business development, we\u2019ve used approaches that have been a part of our toolbox for decades: attend business mixers, exhibit at trade shows, schedule in-person meetings, present at conferences, or meet for lunch or coffee.<\/p>\n<p>However, in recent years, we\u2019ve witnessed a change in the landscape. Decision-makers have become more isolated. Clients and prospects have been less willing to meet with us. Sporting events and even meals have become prohibited activities.<\/p>\n<p>In keeping with A\/E\/C tradition, we\u2019ve been slow to transform our models, clinging to the tactics that worked yesterday. We\u2019ve viewed each successive wall built in front of us as just an isolated incident. Part of the problem, of course, is that business development is far often more tactical than strategic. Just recently, I spoke with a client who still embraces the \u201ckeep throwing things at the wall until something sticks\u201d philosophy, whether it\u2019s spamming email or chasing every project under the sun.<\/p>\n<p>&nbsp;<\/p>\n<p>To read more, <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Rethinking-Business-Development_Marketer-June-2020-1.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-30495 noreferrer\">download<\/a> the full article.<\/p>\n<p>&nbsp;<\/p>\n<p><em>This article, written by Scott D. Butcher, FSMPS, CPSM, first appeared in Marketer journal.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If 2020 has taught us anything, it\u2019s to expect the unexpected. This pretty much applies to all the societal norms to which we\u2019ve become accustomed, and certainly to business norms, as well. In business development, we\u2019ve used approaches that have been a part of our toolbox for decades: attend business mixers, exhibit at trade shows, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[86,400,452,233,453,34,454,212,263,232,455,456],"class_list":["post-30496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-business-development","tag-client-experience","tag-content-marketing","tag-crm","tag-groundwork","tag-marketer","tag-rethinking","tag-scott-butcher","tag-social-media","tag-strategy","tag-systems","tag-unexpected"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/30496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=30496"}],"version-history":[{"count":4,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/30496\/revisions"}],"predecessor-version":[{"id":43530,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/30496\/revisions\/43530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/43529"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=30496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=30496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=30496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}