{"id":31865,"date":"2021-01-06T13:41:30","date_gmt":"2021-01-06T18:41:30","guid":{"rendered":"https:\/\/smps.org\/?p=31865"},"modified":"2023-06-16T12:42:00","modified_gmt":"2023-06-16T12:42:00","slug":"create-a-solid-business-continuity-plan","status":"publish","type":"post","link":"https:\/\/smps.org\/2021\/01\/06\/create-a-solid-business-continuity-plan\/","title":{"rendered":"Create a Solid Business Continuity Plan"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-31864 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2021\/01\/SMP348-Marketer-SolidBusinessContinuity-1280x570-1.webp\" alt=\"Create a Solid Business Continuity Plan\" width=\"1280\" height=\"570\" \/><\/p>\n<p>Having an organized response to unexpected events gives your company a good chance of surviving and possibly even thriving. Many companies have a disaster recovery plan for IT operations and infrastructure should a network fail or hardware or software malfunction (and if you don\u2019t, you should). Protecting data is crucial during a crisis. However, having no disaster plan for your business as a whole can leave staff scrambling to figure out a course of action and hinder your company\u2019s ability to recover quickly\u2014if at all.<\/p>\n<p><strong>Why a Business Continuity Plan (BCP) Is Important<\/strong><\/p>\n<p>It\u2019s rarely possible to predict when a threat to business operations will occur. But, the recent COVID-19 pandemic serves as a powerful reminder that unexpected events do happen. Business operations can be threatened or halted in a multitude of ways.<\/p>\n<p>To read more, download the <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/How-Your-Company-Can-Create-a-Solid-Business-Continuity-Plan_Marketer-December-2020.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-31863\">full article<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Article, written by Kari L. Roetman, first appeared in Marketer journal.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having an organized response to unexpected events gives your company a good chance of surviving and possibly even thriving. Many companies have a disaster recovery plan for IT operations and infrastructure should a network fail or hardware or software malfunction (and if you don\u2019t, you should). Protecting data is crucial during a crisis. However, having [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[55,638,639],"class_list":["post-31865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-marketing","tag-marketing-planning","tag-planning"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/31865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=31865"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/31865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/41653"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=31865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=31865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=31865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}