{"id":32169,"date":"2021-01-29T10:36:00","date_gmt":"2021-01-29T15:36:00","guid":{"rendered":"https:\/\/smps.org\/?p=32169"},"modified":"2023-06-16T12:32:18","modified_gmt":"2023-06-16T12:32:18","slug":"how-podcasts-get-more-referrals-and-clients","status":"publish","type":"post","link":"https:\/\/smps.org\/2021\/01\/29\/how-podcasts-get-more-referrals-and-clients\/","title":{"rendered":"How Podcasts Get More Referrals and Clients"},"content":{"rendered":"

\"How<\/p>\n

The novel coronavirus has done nothing if not show us the power of making connections virtually and doing so successfully. Working at home, most of us now reach out electronically in place of face-to-face meetings, conferences, sales calls, and even tradeshows.<\/p>\n

It\u2019s no wonder, then, that podcasts, which have been around conceptually for nearly two decades, have moved so easily toward maturity in our current media environment. Yet why have A\/E\/C firms been slow to adopt podcasting?<\/p>\n

Long before the coronavirus outbreak\u2014 and certainly since\u2014we became entrenched in a digital, virtual world, where podcasts live now among legitimate, mainstream \u201cinfotainment\u201d options. In fact, some 104 million listeners now tune into podcasts each month (up from 90 million in 2019), according to Nielsen research. If that doesn\u2019t convince you this is a powerful vehicle, here are a few other standout statistics<\/p>\n

To read more, download the full article<\/a>.<\/p>\n

This article, written by Dr. Jeremy Weisz, first appeared in Marketer journal.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The novel coronavirus has done nothing if not show us the power of making connections virtually and doing so successfully. Working at home, most of us now reach out electronically in place of face-to-face meetings, conferences, sales calls, and even tradeshows. It\u2019s no wonder, then, that podcasts, which have been around conceptually for nearly two […]<\/p>\n","protected":false},"author":1,"featured_media":41633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[86,644,370],"class_list":["post-32169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-business-development","tag-client-referrals","tag-podcasts"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/32169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=32169"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/32169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/41633"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=32169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=32169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=32169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}