{"id":33481,"date":"2021-07-19T09:42:59","date_gmt":"2021-07-19T13:42:59","guid":{"rendered":"https:\/\/smps.org\/?p=33481"},"modified":"2023-06-16T10:57:34","modified_gmt":"2023-06-16T10:57:34","slug":"bending-the-curve-with-bonin-bough","status":"publish","type":"post","link":"https:\/\/smps.org\/2021\/07\/19\/bending-the-curve-with-bonin-bough\/","title":{"rendered":"Bending the Curve With Bonin Bough"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-33467 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2021\/07\/SMP358-Marketer-BendingTheCurve-1280x570-1.webp\" alt=\"Bending the Curve With Bonin Bough\" width=\"1280\" height=\"570\" \/><\/p>\n<p>During this year\u2019s Build Business 2021: RISE, August 4\u20136, Bonin Bough will take the virtual stage as keynote presenter. Currently chief growth officer of Triller and founder of Bonin Venture, Bough is a marketing guru who\u2019s leveraged technology to become one of the youngest C-suite executives in a Fortune 50 company. He\u2019ll share how he took brands like Oreo, Cadbury, PepsiCo, and Gatorade and helped them drive strategic initiatives and develop leading-edge marketing campaigns.<\/p>\n<p>Bough has been inducted into the Advertising Hall of Achievement and appeared on Fortune\u2019s 40 under 40, Fast Company\u2019s 100 Most Creative People in Business, The Adweek 50, PRWeek Power List, and <em>Ebony\u2019s <\/em>Power 100.<\/p>\n<p>You may know him from hosting CNBC\u2019s <em>Cleveland Hustles<\/em>, a business-focused reality show created by LeBron James, or his book, <em>Txt Me (646) 759-1837: Your Phone Has Changed Your Life. Let\u2019s Talk About It.<\/em><\/p>\n<p>During his presentation, Bough will share details and stories about his work with companies that are developing technologies and platforms to help firms unlock growth and success. You\u2019ll leave the keynote inspired to create new client relationships by combining breakthrough communications with customer data.<\/p>\n<p><em>Marketer <\/em>recently spoke to Bough, who shares some of his amazing story and insights.<\/p>\n<p>To read more, download the <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Bending-the-Curve-With-Bonin-Bough_Marketer-June-2021.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-33472\">full article<\/a> as well as <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Bonus-With-Bonin-Bough_Marketer-June-2021.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-33473\">additional insight<\/a> from Bough that didn\u2019t make it into the article.<\/p>\n<p>&nbsp;<\/p>\n<p><em>These articles, written by SMPS Publications Manager Christine Chirichella, first appeared in the June 2021 issue of Marketer.\u00a0<\/em><\/p>\n<h4 class=\"person__name\"><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>During this year\u2019s Build Business 2021: RISE, August 4\u20136, Bonin Bough will take the virtual stage as keynote presenter. Currently chief growth officer of Triller and founder of Bonin Venture, Bough is a marketing guru who\u2019s leveraged technology to become one of the youngest C-suite executives in a Fortune 50 company. He\u2019ll share how he [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[32,681,682],"class_list":["post-33481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-amplify-aec","tag-bonin-bough","tag-smps-conference"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/33481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=33481"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/33481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/41511"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=33481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=33481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=33481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}