{"id":33556,"date":"2021-07-19T09:38:15","date_gmt":"2021-07-19T13:38:15","guid":{"rendered":"https:\/\/smps.org\/?p=33556"},"modified":"2023-06-16T10:59:21","modified_gmt":"2023-06-16T10:59:21","slug":"want-to-influence-client-audiences","status":"publish","type":"post","link":"https:\/\/smps.org\/2021\/07\/19\/want-to-influence-client-audiences\/","title":{"rendered":"Want To Influence Client Audiences?"},"content":{"rendered":"<p><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Want-To-Influence-Client-Audiences_Marketer-June-2021.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-33469 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2021\/07\/SMP358-Marketer-InfluenceClientAudiences-1280x570-1.webp\" alt=\"Want To Influence Client Audiences?\" width=\"1280\" height=\"570\" \/><\/a><\/p>\n<p>Marketing leaders thrive on informing, helping, and influencing clients. As communicators, we spend a lot of time, plus an overabundance of angst, trying to break through the noise with thoughtful content.<\/p>\n<p>This quest isn\u2019t an easy thing to pull off. Reaching client audiences and establishing a trusted advisor position that leads to future revenue are universal challenges for every professional service organization.<\/p>\n<p>Why is it so hard? As marketers in a fast-paced digital age, we know that audience attention spans are short and growing shorter. Audiences also have more social channels, media platforms, and favored sources of information and entertainment than ever, including their favorite podcasts, news sites, content streaming, and special interest sites.<\/p>\n<p>They face the same daily challenge we do\u2014time. And like us, our client\u2019s tolerance for even the slightest whiff of a sales pitch or promotional message is short-lived.<\/p>\n<p>&nbsp;<\/p>\n<p>To read more, download the <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Want-To-Influence-Client-Audiences_Marketer-June-2021.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-33477\">full article<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em>This article, written by Marketer Contributing Editor Michael J. Reilly, FSMPS, first appeared in the June 2021 issue of Marketer. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing leaders thrive on informing, helping, and influencing clients. As communicators, we spend a lot of time, plus an overabundance of angst, trying to break through the noise with thoughtful content. This quest isn\u2019t an easy thing to pull off. Reaching client audiences and establishing a trusted advisor position that leads to future revenue are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[688,34,689],"class_list":["post-33556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-client-audiences","tag-marketer","tag-michael-reilly"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/33556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=33556"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/33556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/41516"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=33556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=33556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=33556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}