{"id":34042,"date":"2021-08-31T14:40:12","date_gmt":"2021-08-31T18:40:12","guid":{"rendered":"https:\/\/smps.org\/?p=34042"},"modified":"2023-06-16T10:10:07","modified_gmt":"2023-06-16T10:10:07","slug":"best-next-practices-in-a-e-c-marketing","status":"publish","type":"post","link":"https:\/\/smps.org\/2021\/08\/31\/best-next-practices-in-a-e-c-marketing\/","title":{"rendered":"Best Next Practices in A\/E\/C Marketing"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-34095 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2021\/08\/SMP360-Marketer-BestNextAEC-Aug20211280x570.png\" alt=\"Best Next Practices in A\/E\/C Marketing\" width=\"1280\" height=\"570\" \/><\/p>\n<p>As the Greek philosopher Heraclitus said, \u201cChange is the only constant in life.\u201d Often change is slow, gradually shifting the ways we work; other times a catalyst in the market causes rapid change that can be hard to keep up with. Such is the case with COVID-19.<\/p>\n<p>The pandemic suddenly accelerated many unhurried workplace practice changes. Now, coming out of the last year, we\u2019re looking back on what we used to do, what has changed, and what might change again. Based on what we\u2019ve learned, what\u2019s the best way of doing things? Beyond best practices\u2014what\u2019s the next practice?<\/p>\n<p>Nearly everything we\u2019ve done in the A\/E\/C community has been turned on its head, yet the underlying fundamentals haven\u2019t changed. Our employees still need recognition, professional development, mentoring, and to be part of a workplace culture.<\/p>\n<p>Marketers have often kept a pulse on and played a large role in developing this culture, but this has become much more difficult in a remote environment. In the past, we could host social or learning events to bring our staff and marketing teams together. Even as offices begin to reopen, a shift has occurred. In many cases, not everyone will be returning to the office. In fact, some offices have downsized such that the whole staff cannot be in the office at the same time anymore. As Microsoft calls it in a <em>USA Today<\/em> article, employees will merely have \u201ctouchdown space.\u201d<\/p>\n<p>So, how do marketers play their part in the A\/E\/C version of air traffic control? It all comes down to communications, digital transformation, and virtual interactions. Here\u2019s what we see for best next steps.<\/p>\n<p>To read more, download the <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Best-Next-Practices-in-AEC-Marketing_Marketer-August-2021.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-34032\">full article<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Article, written by Ida Cheinman and Jennifer Van Vleet, CPSM, ran in the August issue of <\/em>Marketer<em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the Greek philosopher Heraclitus said, \u201cChange is the only constant in life.\u201d Often change is slow, gradually shifting the ways we work; other times a catalyst in the market causes rapid change that can be hard to keep up with. Such is the case with COVID-19. The pandemic suddenly accelerated many unhurried workplace practice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[707,708,566,418,709,710],"class_list":["post-34042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-august-2021-marketer","tag-best-practices","tag-communications","tag-ida-cheinman","tag-jennifer-van-vleet","tag-marketers"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/34042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=34042"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/34042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/41480"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=34042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=34042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=34042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}