{"id":34573,"date":"2021-10-25T11:56:57","date_gmt":"2021-10-25T15:56:57","guid":{"rendered":"https:\/\/smps.org\/?p=34573"},"modified":"2023-06-16T09:45:40","modified_gmt":"2023-06-16T09:45:40","slug":"putting-thought-into-thought-leadership","status":"publish","type":"post","link":"https:\/\/smps.org\/2021\/10\/25\/putting-thought-into-thought-leadership\/","title":{"rendered":"Putting Thought Into Thought Leadership"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-34538 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2021\/10\/SMP362-Marketer-ThoughtLeadership-1280x570-1.webp\" alt=\"Putting Thought Into Thought Leadership\" width=\"1280\" height=\"570\" \/><\/p>\n<p>The term thought leadership is often used interchangeably with content marketing. And although both strategies have much in common, they aren\u2019t the same.<\/p>\n<p>You\u2019ve probably heard the expression \u201chelping is the new selling.\u201d Content marketing focuses broadly on using content to educate prospects\u2014answering their questions, helping them do their jobs, and, ultimately, helping firms win business.<\/p>\n<p>Thought leadership is a subset of content marketing. It\u2019s more than showing off your knowledge or being helpful. Not every subject matter expert (SME) can be a thought leader, and not all educational content is thought leadership. Thought leadership must offer a new or different perspective that challenges audiences\u2019 assumptions about the subject or opens their eyes in some way.<\/p>\n<p>With many A\/E\/C firms offering similar services, thought leadership is an opportunity to differentiate your firm by showing prospects how you can overcome their challenges and advance their goals.<\/p>\n<p>&nbsp;<\/p>\n<p>To read more, download the <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Putting-Thought-Into-Thought-Leadership_Marketer-October-2021.pdf\" target=\"\" rel=\"attachment wp-att-34549 noopener\">full article<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Article, written by Ida Cheinman, first appeared in the October 2021 issue of Marketer.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term thought leadership is often used interchangeably with content marketing. And although both strategies have much in common, they aren\u2019t the same. You\u2019ve probably heard the expression \u201chelping is the new selling.\u201d Content marketing focuses broadly on using content to educate prospects\u2014answering their questions, helping them do their jobs, and, ultimately, helping firms win [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[94,418,732,392],"class_list":["post-34573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-content","tag-ida-cheinman","tag-october-2021-marketer","tag-thought-leadership"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/34573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=34573"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/34573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/41435"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=34573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=34573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=34573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}