![\"Member](\"https:\/\/smps.org\/wp-content\/uploads\/2022\/08\/MemberSpotlight-NathanReyna-1280x570-1.webp\")
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In our member spotlight, Nathan Reyna takes a few minutes to chat with SMPS. Nathan is media relations and content specialist for Avison Young and incoming president of SMPS New York for the 2022\u201323 fiscal year. In this spotlight, Nathan shares the rewards of his career and the benefits of being an SMPS member.<\/p>\n
How long have you worked in the A\/E\/C industries? <\/strong>I\u2019ve been in the A\/E\/C industries since 2013. I started working for a public relations firm where my clients were advanced product manufacturers for buildings and eventually moved to do marketing\/communications for a few architecture and engineering firms. I currently work adjacent to the A\/E\/C industry in a media relations role.<\/p>\n How long have you been an SMPS member? <\/strong>I joined SMPS in 2016 and have loved every minute of it!<\/p>\n How did you decide to have a career in the A\/E\/C industries? <\/strong>I\u2019ve always had a passion for the built environment; I\u2019m an architecture and city planning nerd. Since I wasn\u2019t great at math, I knew I could hype better than I could design, so I went into the marketing\/communications realm.<\/p>\n How would you describe your role\/job? <\/strong>I currently develop news content for Avison Young, a global commercial real estate brokerage. That typically entails relationship management with our media contacts, developing interesting stories to announce our deals and strategic initiatives, and partnering with our marketing team to deliver high-value content to promote the company.<\/p>\n What\u2019s your favorite part of the job?\u00a0 <\/strong>The fast pace and high volume is something new for me, and I have to say I love it. For so many years, I\u2019ve felt like I\u2019ve been screaming into the void trying to get placements or recognition for my firms. Now, the media and stories come to me\u2014but it\u2019s my job to filter that through our strategic lens.<\/p>\n What have been the rewards of your career? <\/strong>Beyond the monetary gains I\u2019ve enjoyed these last few years, the biggest reward is confidence in what I do. I\u2019ve been fortunate to have some real champions in my corner to help guide and direct me to being a better resource for my teams\u2014and most of those champions I\u2019ve found through SMPS.<\/p>\n What has been your most meaningful project? <\/strong>I really cut my teeth on content when I was working for a corporate interior\/design firm. Helping them launch their research and development section of the website was a real highlight because I got to dig into how the technologies we used worked and why they were important. That experience helped me understand the finer points of storytelling. Additionally, putting together my SMPS New York board of directors for the 2022\u20132023 year and seeing their enthusiasm for the success of our chapter is really invigorating. I think it\u2019s going to be a great year!<\/p>\n Why is membership in SMPS important to you and how has it helped you to advance your firm and your career?\u00a0<\/strong>Membership at SMPS is important because it helps you come into the best version of yourself. Frankly, though, if you put that membership on the shelf as a box you check off, you\u2019re not going to get much out of it other than discounted rates to events. If you want better visibility for your firm and for yourself, and want to really expand what you’re capable of, I suggest volunteering and really diving into the experience\u2014engage with other members\u2014that\u2019s where you really get the harvest you\u2019re looking for. I more than tripled my salary since I began working in this industry and that\u2019s based on jobs I\u2019ve found through my connections within SMPS\u2014that\u2019s a proof point you can take to the bank.<\/p>\n What has contributed to your success? <\/strong>Being proactive has a lot to do with your success. We all have to set goals for ourselves at our companies and in the work we do\u2014I really learned this lesson over the last few years during the pandemic. If you don\u2019t have your sight set on something, you\u2019re not really going to make any traction in your career. I know what it is I want to achieve, and I\u2019m on that trajectory\u2014the confidence I\u2019ve gained through my experience in the industry and SMPS is a major contributor to why I choose to be proactive.<\/p>\n What\u2019s the best advice you\u2019ve received regarding your career or working in A\/E\/C?\u00a0<\/strong>Those who know me know I have a lot of \u2026 enthusiasm \u2026 for our organization and industry. The regional marketing director at my last position simply told me to slow down, take a beat, and don\u2019t worry about responding to everything. I want to prove that I\u2019m great at what I do, but she showed me that I can do that by listening and being more observant rather than trying to do all the things.<\/p>\n What\u2019s the best career advice you\u2019ve given? <\/strong>Get into it! If you put in the effort, you\u2019re going to go far. If you just sit on the sidelines, nobody will recognize your worth. Volunteer, volunteer, volunteer\u2014that\u2019s what we\u2019re all about! It\u2019s how you grow.<\/p>\n What\u2019s on your bucket list? <\/strong>More travel! I\u2019d love to tour Europe and the Mediterranean, Thailand, and Patagonia. I\u2019ll get there someday. I\u2019m also happy just lounging by the pool\u2014maybe I just want my own pool.<\/p>\n Guilty pleasure: What can you not live without?\u00a0<\/strong>I can\u2019t live without downtime\u2014don\u2019t mess with my free time! Also, fast food and sci-fi\/fantasy.<\/p>\n","protected":false},"excerpt":{"rendered":" In our member spotlight, Nathan Reyna takes a few minutes to chat with SMPS. Nathan is media relations and content specialist for Avison Young and incoming president of SMPS New York for the 2022\u201323 fiscal year. In this spotlight, Nathan shares the rewards of his career and the benefits of being an SMPS member. 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