{"id":36629,"date":"2022-10-19T11:45:28","date_gmt":"2022-10-19T15:45:28","guid":{"rendered":"https:\/\/smps.org\/?p=36629"},"modified":"2023-06-16T07:26:53","modified_gmt":"2023-06-16T07:26:53","slug":"the-power-of-no","status":"publish","type":"post","link":"https:\/\/smps.org\/2022\/10\/19\/the-power-of-no\/","title":{"rendered":"The Power of No"},"content":{"rendered":"

\"The<\/p>\n

We\u2019re in a rare moment in the A\/E\/C industries when, for many of us, there\u2019s more work available in the marketplace than there is staff to execute it. While this may sound like a business developer\u2019s dream, it\u2019s more complicated than it looks, because it requires us to get comfortable with saying \u201cno.\u201d<\/p>\n

When a firm chooses to lead with purpose, its members make deliberate decisions about what kinds of work they do and don\u2019t want, and what challenges they are and aren\u2019t well-positioned to meet. As people and as organizations, it\u2019s important to establish guardrails of mutual understanding among our teams, consultants, clients, and prospects around these issues. Then it\u2019s important to honor those boundaries to chart a deliberate path toward long-term success. So why do many of us find this so difficult to achieve?<\/p>\n

 <\/p>\n

To read more, download the full article<\/a>.<\/p>\n

 <\/p>\n

Article, written by Sarah Wortman, CPSM, first appeared in Marketer journal.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re in a rare moment in the A\/E\/C industries when, for many of us, there\u2019s more work available in the marketplace than there is staff to execute it. While this may sound like a business developer\u2019s dream, it\u2019s more complicated than it looks, because it requires us to get comfortable with saying \u201cno.\u201d When a […]<\/p>\n","protected":false},"author":1,"featured_media":41300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[86,785,589],"class_list":["post-36629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-business-development","tag-marketer-2022","tag-sarah-wortman"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/36629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=36629"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/36629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/41300"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=36629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=36629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=36629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}