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It\u2019s here! The Society’s 50th<\/sup> anniversary. *Insert virtual confetti toss*<\/p>\n All year long, SMPS is celebrating the founding of our organization\u2014especially at our annual conference, Amplify A|E|C, in Austin. I hope to see you there!<\/p>\n This month\u2014as the Society kicks off the celebration\u2014many of us are thinking about what we want to achieve in 2023, whether New Year\u2019s resolutions, annual plans, or words of intention. For me, the words I keep coming back to, for a variety of reasons, are: create and creativity.<\/p>\n As professionals in the A\/E\/C space, we\u2019re part of a talented community that creates the environments that surround our daily lives. For those of us in marketing and business development, we\u2019re focused on creating experiences, content, and\u2014above all\u2014value for our core audiences. Meanwhile, our industry is constantly changing, yet ripe for disruption. This requires us to continuously apply creativity and imagination to our firms and careers as we look toward the next 12 months\u2014and the next 50 years.<\/p>\n You can learn more about the SMPS origin story and other milestones by checking out the Highlights of Our History<\/em><\/a>. On a personal level, here are three ways the founders of SMPS have inspired me when it comes to creativity.<\/p>\n Plug into the power of plural <\/strong><\/p>\n In 1973, a small group of professionals gathered to support each other\u2019s work building business for their architecture and engineering firms. After a few short months, SMPS was born. While the practice of sharing information with people outside of your firm was uncommon in the 1970s, today, it\u2019s second nature for most SMPS members to connect with others to give or get advice. And it\u2019s one of our biggest strengths. Collaborating with a diverse group of individuals enhances creativity by introducing a variety of ideas and perspectives to consider, explore, and combine. As we look toward the future, how might we work together to share ideas and\u2014as the founders did with creating SMPS\u2014collectively develop new ones?<\/p>\n Use limitations to drive imagination <\/strong><\/p>\n In the 1970s, professional services firms faced limitations to how they could promote themselves. At one time, architects were forbidden to advertise, and marketing in general had a perception of being unprofessional. This called for creativity, experimentation, and tenacity among the Society\u2019s founders. The notion of creativity can conjure visuals like a blank canvas and scenarios where money is no option. Yet the best ideas and innovations can often result from limitations that challenge us to think differently. Gamifying processes, testing out concepts, and looking at challenges from a completely different angle can lead to much richer solutions than a boundary-free situation.<\/p>\n Don’t take yourself too seriously <\/strong><\/p>\n When the founders first gathered, they called themselves the Society of Bird Doggers (SOBs)\u2014a fun fact that always makes me chuckle. Whether through gamified approaches, moments of laughter and levity, or wacky ideas that you later scale down, it\u2019s important to have fun during the creative process.<\/p>\n