{"id":37233,"date":"2023-01-27T15:21:50","date_gmt":"2023-01-27T20:21:50","guid":{"rendered":"https:\/\/smps.org\/?p=37233"},"modified":"2023-06-16T07:07:04","modified_gmt":"2023-06-16T07:07:04","slug":"benefits-of-entering-the-mca-program","status":"publish","type":"post","link":"https:\/\/smps.org\/2023\/01\/27\/benefits-of-entering-the-mca-program\/","title":{"rendered":"Benefits of Entering the MCA Program"},"content":{"rendered":"

\"Benefits<\/p>\n

The SMPS Marketing Communications Awards<\/a> (MCA) program provides an opportunity for firms to showcase their best marketing practices and to educate the A\/E\/C industries about the critical role of marketing. In its 46th year, this annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries.<\/p>\n

Our final deadline is March 20, 2023, and the early discount rate ends on February 15, 2023. Entering the competition benefits companies in multiple ways:<\/p>\n

Provides criteria that marketing teams can use with their marketing projects<\/strong>. Many entrants find the entry form questionnaire is a great resource for their marketing planning outside the MCA program. The criteria are based on five areas: marketing objectives, research\/planning, target audience, messaging, and results.<\/p>\n

Allows your team to validate the value of your work.<\/strong> The process of submitting an entry to the MCA program allows marketers the added benefit of documenting and benchmarking the work they do for their firm.<\/p>\n

Provides recognition for your marketing team<\/strong>. Get noticed by your colleagues and industry peers. MCA provides a unique opportunity for the marketing and communication teams of A\/E\/C firms to stand out and be recognized.<\/p>\n

Offers recognition for your firm<\/strong>. Who doesn\u2019t want to work for (or hire!) an award-winning firm? MCA provides a unique opportunity to showcase your firm as a leader in marketing communications through best practices. All finalists\u2019 entries become part of an MCA Gallery<\/a>, which offers great exposure.<\/p>\n

Provides motivation and team-building in your firm<\/strong>. Entering an awards competition is a powerful way to say, \u201cWe\u2019re proud of the work our team accomplishes!\u201d It also offers an opportunity for your team to work together and synthesize that energy into a well-performing show of strength.<\/p>\n

Gaining peer evaluation and feedback<\/strong>. Every entrant receives feedback on their submission. The feedback offers great insight and has proven to be valuable for firms who enter the program.<\/p>\n

You can\u2019t win and be recognized if you don\u2019t enter<\/a>! Here\u2019s what a few entrants had to say when asked: What was the best part about being a finalist in the 2022 program?<\/p>\n

\u201cThis was our first year entering and seeing what the winners did was helpful learning what to submit going forward.\u201d<\/em><\/p>\n

\u201cIt felt great to win and have our project shown to attendees at Amplify A|E|C. Very validating.\u201d<\/em><\/p>\n

\u201cBeing recognized by peers for our creative work.\u201d<\/em><\/p>\n

\u201cIt was awesome watching my peers and friends be recognized.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The SMPS Marketing Communications Awards (MCA) program provides an opportunity for firms to showcase their best marketing practices and to educate the A\/E\/C industries about the critical role of marketing. In its 46th year, this annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in […]<\/p>\n","protected":false},"author":1,"featured_media":40338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[252],"tags":[794,53],"class_list":["post-37233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mca","tag-marketing-communications","tag-marketing-communications-awards"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/37233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=37233"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/37233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/40338"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=37233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=37233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=37233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}