{"id":37307,"date":"2023-02-15T15:43:37","date_gmt":"2023-02-15T20:43:37","guid":{"rendered":"https:\/\/smps.org\/?p=37307"},"modified":"2023-06-16T06:36:24","modified_gmt":"2023-06-16T06:36:24","slug":"are-you-using-the-smps-foundations-research-publications","status":"publish","type":"post","link":"https:\/\/smps.org\/2023\/02\/15\/are-you-using-the-smps-foundations-research-publications\/","title":{"rendered":"Are You Using the SMPS Foundation\u2019s Research Publications?"},"content":{"rendered":"

\"Are<\/p>\n

Have you been wondering how to develop a meaningful job description? Check out Blueprints 3.0<\/em><\/a>.<\/p>\n

Curious about how neuroscience is part of a client\u2019s decision-making process? Read The Neuropsychology of Influence and Decision-Making<\/em><\/a>.<\/p>\n

Still want more to learn more about neuroscience? Download Theory Into Practice: The Neuropsychology of Influence and Decision-Making<\/em><\/a>.<\/p>\n

Want to know how competing firms position their brands and differentiate themselves in the same market? Grab a copy of Positioning and Differentiation In A\/E\/C Marketing<\/em><\/a>, our newest publication.<\/p>\n

How were these publications developed and funded?<\/strong><\/p>\n

Members of SMPS, their firms, chapters, and the regional conferences made it all possible. With their charitable contributions<\/a> to the SMPS Foundation<\/a>, we were able to fund impactful reports for your use and your firm\u2019s.<\/p>\n

But that\u2019s not all. For the second year, the Foundation is providing scholarships and member benefits to students at Historically Black Colleges and Universities. This year, the Foundation is awarding up to 15 scholarships via our Zinsmeyer Scholarships program<\/a>. This was made possible through donations last year and future donations will help us continue the program.<\/p>\n

As SMPS Foundation president, I often think about charitable donations. Out of all my research about why people give to organizations, here\u2019s what I found the most interesting: The main reason why people give is because they\u2019re asked.<\/strong> So, it\u2019s time for me to do just that.<\/p>\n

If you haven\u2019t made a donation to the SMPS Foundation before: Will you give something to help assist students and fund research that will help you and your firm? Every little bit counts!<\/strong><\/p>\n

If you\u2019ve donated before, thank you! Will you make another donation in 2023 to help us continue our work? <\/strong><\/p>\n

Donating to the SMPS Foundation<\/a> is a good investment in your career because it\u2019s specific for our industry. Your generosity also helps your firm and aids students who are our future\u2014and our future leaders.<\/p>\n

If you\u2019d like to share why you give to the SMPS Foundation, please email me at barbara@everestmarketingservices.com<\/a>. We\u2019re looking for great stories to spread the news about how the Foundation impacts careers and companies.<\/p>\n

Want to know more about why people support charities like the Foundation?<\/strong><\/p>\n

Many people have charities they support with their time, dedication, and dollars. From global medical research to local community projects, and from religious institutions to kid- or pet-related organizations, giving feels good.<\/p>\n

As SMPS Foundation president, I think about charitable donations often. I recently found some interesting statistics, which were updated for 2023 and taken from the website Double the Donation.<\/p>\n