{"id":37635,"date":"2023-03-25T06:36:52","date_gmt":"2023-03-25T06:36:52","guid":{"rendered":"https:\/\/smps.org\/?page_id=37635"},"modified":"2026-04-03T13:37:55","modified_gmt":"2026-04-03T13:37:55","slug":"marketer-journal","status":"publish","type":"page","link":"https:\/\/smps.org\/marketer-journal\/","title":{"rendered":"Marketer Journal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"37635\" class=\"elementor elementor-37635\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-288182a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"288182a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8d8b84\" data-id=\"d8d8b84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f8b3e38 elementor-widget elementor-widget-heading\" data-id=\"5f8b3e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MARKETER JOURNAL\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db17160 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db17160\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e4927f5\" data-id=\"e4927f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be2e850 elementor-widget elementor-widget-heading\" data-id=\"be2e850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketer is the Society\u2019s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b82eb5c\" data-id=\"b82eb5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18f26ab elementor-widget elementor-widget-text-editor\" data-id=\"18f26ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regularly cited as a top benefit of membership, <em>Marketer\u00a0<\/em>provides original, knowledge-based content relevant to A\/E\/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts who face the challenges of marketing professional services every day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abc6532 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abc6532\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19ccbaa\" data-id=\"19ccbaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-774140c elementor-widget elementor-widget-heading\" data-id=\"774140c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketer is the Society\u2019s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e8c0a49\" data-id=\"e8c0a49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4b66bd elementor-widget elementor-widget-text-editor\" data-id=\"b4b66bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regularly cited as a top benefit of membership, <em>Marketer\u00a0<\/em>provides original, knowledge-based content relevant to A\/E\/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts who face the challenges of marketing professional services every day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-626dd3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"626dd3e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af075e2\" data-id=\"af075e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b54721 elementor-widget elementor-widget-heading\" data-id=\"3b54721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GET IT IN YOUR HANDS.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5238fe elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e5238fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06965ef\" data-id=\"06965ef\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-675bc6c elementor-widget elementor-widget-heading\" data-id=\"675bc6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Issue<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fedbaae elementor-widget elementor-widget-text-editor\" data-id=\"fedbaae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the Discernment issue now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a00b0 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"51a00b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/my.smps.org\/viewdocument\/marketer-volume-46-issue-1-dis\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-46fbde8\" data-id=\"46fbde8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07309b3 elementor-widget elementor-widget-heading\" data-id=\"07309b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS Members<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff3593 elementor-widget elementor-widget-text-editor\" data-id=\"1ff3593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscription is included with membership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd1ab9 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"dcd1ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/my.smps.org\/communities\/community-home\/librarydocuments?LibraryKey=753bf558-5401-4805-ad51-b4912489a0b9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GO TO MYSMPS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f47f9fc\" data-id=\"f47f9fc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf8a325 elementor-widget elementor-widget-heading\" data-id=\"bf8a325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Nonmembers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29fd5cb elementor-widget elementor-widget-text-editor\" data-id=\"29fd5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnnual subscriptions: $115.50 \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1231764 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"1231764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/cart.smps.org\/store\/marketer-magazine-subscription-for-non-members\/563\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SUBSCRIBE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ee2200 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ee2200\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48f5070\" data-id=\"48f5070\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee7efa7 elementor-widget elementor-widget-image\" data-id=\"ee7efa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my.smps.org\/viewdocument\/marketer-volume-46-issue-1-dis\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2026\/04\/MarketerFeb_3INSTA-GRID-827x1024.png\" class=\"attachment-large size-large wp-image-55432\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2026\/04\/MarketerFeb_3INSTA-GRID-827x1024.png 827w, https:\/\/smps.org\/wp-content\/uploads\/2026\/04\/MarketerFeb_3INSTA-GRID-242x300.png 242w, https:\/\/smps.org\/wp-content\/uploads\/2026\/04\/MarketerFeb_3INSTA-GRID-768x951.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2026\/04\/MarketerFeb_3INSTA-GRID.png 1091w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66ebe0 elementor-widget elementor-widget-image\" data-id=\"a66ebe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/marketer.smps.org\/2023-marketing-distinction-issue\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/11\/SMP387-Marketer-October-2023-4_Page_01.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc4691c\" data-id=\"fc4691c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f7b9b elementor-widget elementor-widget-text-editor\" data-id=\"75f7b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Discernment issue is available for SMPS members to enjoy. Members may access the issue by visiting the new <a href=\"https:\/\/my.smps.org\/viewdocument\/marketer-volume-46-issue-1-dis\" target=\"_blank\" rel=\"noopener\"><em>Marketer<\/em> platform<\/a>.<\/p><p>SMPS publishes six issues a year in February, April, June, August, October, and December. As of 2022, SMPS has made the decision to reduce its impact on the environment and will not be printing any future issues of the\u00a0<em>Marketer<\/em>.<\/p><p>Only SMPS members can access MySMPS using their member number and password. If you\u2019re having difficulty accessing a copy, please reach out to <a href=\"mailto:marketer@smps.org\">marketer@smps.org<\/a>. View the <a title=\"Opens in a new window\" href=\"https:\/\/www.youtube.com\/watch?v=waTZFE01_gM&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\">quick tutorial<\/a>.<\/p><p>For each issue, members may publish a limited amount of content online. Please provide the following attribution:<\/p><p>\u00a9\u00a0<em>Marketer<\/em>, The Journal of the Society for Marketing Professional Services. For sharing on social media, please tag the official SMPS accounts @SMPSHQ, and use the following hashtags #SMPSMarketer #SMPS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60d41bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60d41bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7af4a7\" data-id=\"e7af4a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e2ed81 elementor-widget elementor-widget-heading\" data-id=\"8e2ed81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To Contribute\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76d108 elementor-widget elementor-widget-text-editor\" data-id=\"c76d108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The\u00a0<em>Marketer<\/em> Editorial Team welcomes your suggestions for future themes, topics, and stories.\u00a0View our <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/03\/EditorialStyleGuide_020623.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Marketer Editorial Guidelines<\/strong>.<\/a> Please send your article pitch or photography portfolio to\u00a0<a href=\"mailto:marketer@smps.org\" target=\"_blank\" rel=\"noopener noreferrer\">marketer@smps.org<\/a>,<em>\u00a0<\/em>if you are interested in contributing content to the\u00a0<em>Marketer<\/em>.<\/p><p>Article submissions are subject to content review and editorial revision by the project manager and\/or the publisher.<\/p><p>SMPS CPSMs may <a href=\"https:\/\/smps.org\/re-certification\/\">earn one CEU<\/a> for every 500 words published per article or book. They may earn one CEU for every two hours of research and preparation time used to write the article or book. A maximum of 15 CEUs may be earned for writing within a three-year period of time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33b1f05 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33b1f05\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a94c5aa\" data-id=\"a94c5aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c317657 elementor-widget elementor-widget-heading\" data-id=\"c317657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><em>Marketer<\/em> Editorial Committee for 2024-25<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f78c7 elementor-widget elementor-widget-text-editor\" data-id=\"a2f78c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Editorial Committee acts as an adviser to the publication and decides the issue themes on an annual basis. Individual committee members volunteer to take the lead on securing feature articles for each issue.<\/p><ul class=\"list-info\"><li><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5);\">Editor: Clare Kelly, MS, CPSM, Principal Consultant, FUSE Marketing<\/span><\/li><li>Reagan Branham, CPSM, Chief Marketing Officer, HERA Laboratory Planners<\/li><li>Ida Cheinman, Principal &amp; Creative Director, substance151<\/li><li>Krystle English, CPSM, Marketing Director, LA Civil, KPFF Consulting Engineers<\/li><li>Wally Hise, P.E., Sr. Vice President HDR Engineering Inc.<\/li><li>Jen McGovern, CPSM, Regional Marketing Manager, VHB<\/li><li>Jennifer Van Vleet, CPSM, Vice President, Marketing &amp; Communications, Global, Stantec<\/li><li>Sarah Wortman, CPSM, Marketing Director, MG2 Design<\/li><\/ul><p><strong>Advisers:<\/strong><\/p><ul class=\"list-info\"><li>Nancy Usrey, FSMPS, CPSM, Associate Vice President, HNTB Corporation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346b4c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"346b4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262699b elementor-widget elementor-widget-heading\" data-id=\"262699b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To Partner\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be9c50 elementor-widget elementor-widget-text-editor\" data-id=\"9be9c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The\u00a0<em>Marketer\u00a0<\/em>is regularly cited as the top benefit of SMPS membership. The award-winning journal reaches more than 7,300 SMPS members and an additional 6,000 readers through pass-along circulation (primarily CEOs and principals). To reach this wide A\/E\/C audience, consider a partnership with SMPS that includes opportunities in the\u00a0<em>Marketer\u00a0<\/em>by contacting\u00a0<a href=\"mailto:growth@smps.org\" target=\"_blank\" rel=\"noopener noreferrer\">growth@smps.org<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234ded8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"234ded8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700d6a7 elementor-widget elementor-widget-heading\" data-id=\"700d6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For More Information\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3068ce9 elementor-widget elementor-widget-text-editor\" data-id=\"3068ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact the <em>Marketer <\/em>Publisher Danielle Gray, MBA,\u00a0 Director, Content and Knowledge Resources for SMPS HQ at <a href=\"mailto:danielle@smps.org\">danielle@smps.org<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-319fd6f1 bottom-menu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"319fd6f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6951329b\" data-id=\"6951329b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1603c99 elementor-nav-menu--dropdown-none elementor-nav-menu__align-center elementor-widget elementor-widget-nav-menu\" data-id=\"1603c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-1603c99\" class=\"elementor-nav-menu\"><li class=\"menu-title menu-item menu-item-type-custom menu-item-object-custom menu-item-37687\"><a href=\"#\" class=\"elementor-item elementor-item-anchor menu-link\">Marketer<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-39471\"><a href=\"https:\/\/smps.org\/marketer-journal\/\" class=\"elementor-item menu-link\">Marketer Journal<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-37689\"><a href=\"#\" class=\"elementor-item elementor-item-anchor menu-link\">Marketer Online<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-1603c99\" class=\"elementor-nav-menu\"><li class=\"menu-title menu-item menu-item-type-custom menu-item-object-custom menu-item-37687\"><a href=\"#\" class=\"elementor-item elementor-item-anchor menu-link\" tabindex=\"-1\">Marketer<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-39471\"><a href=\"https:\/\/smps.org\/marketer-journal\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">Marketer Journal<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-37689\"><a href=\"#\" class=\"elementor-item elementor-item-anchor menu-link\" tabindex=\"-1\">Marketer Online<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32ce8f29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32ce8f29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16901840\" data-id=\"16901840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f41fbe elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"34f41fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smps.org\/join-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">FLIP THE SCRIPT, JOIN SMPS TODAY.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b1c58b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b1c58b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52dc1e66\" data-id=\"52dc1e66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a7a7db elementor-widget elementor-widget-heading\" data-id=\"72a7a7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad5b11f elementor-widget elementor-widget-text-editor\" data-id=\"3ad5b11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sign up for the A\/E\/C Insider Newsletter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b386fcc elementor-widget elementor-widget-html\" data-id=\"b386fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mc_embed_shell\">\n  <link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-061523.css\" rel=\"stylesheet\" type=\"text\/css\">\n\n  <style type=\"text\/css\">\n    #mc_embed_shell,\n    #mc_embed_signup {\n      width: 100%;\n    }\n\n    #mc_embed_signup {\n      background: transparent !important;\n      clear: left;\n      font-family: Helvetica, Arial, sans-serif;\n      max-width: 900px;\n      width: 100%;\n      margin: 0 auto;\n      padding: 0;\n      color: #eef4fb !important;\n    }\n\n    #mc_embed_signup_scroll {\n      width: 100%;\n    }\n\n    #mc_embed_signup h2 {\n      display: none !important;\n    }\n\n    #mc_embed_signup form {\n      padding: 0 !important;\n      margin: 0 auto;\n    }\n\n    #mc_embed_signup .indicates-required {\n      display: block;\n      width: 100%;\n      text-align: right;\n      font-size: 11px;\n      color: #d8e6f5 !important;\n      margin: 0 0 18px 0 !important;\n    }\n\n    #mc_embed_signup .asterisk {\n      color: #ff8a8a !important;\n    }\n\n    #mc_embed_signup .mc-field-group {\n      width: 100% !important;\n      min-height: auto !important;\n      padding-bottom: 20px !important;\n      margin: 0 !important;\n    }\n\n    #mc_embed_signup .mc-field-group label {\n      display: block !important;\n      margin-bottom: 8px !important;\n      font-size: 14px !important;\n      font-weight: 500 !important;\n      color: #eef4fb !important;\n      line-height: 1.4;\n    }\n\n    #mc_embed_signup input[type=\"text\"],\n    #mc_embed_signup input[type=\"email\"] {\n      width: 100% !important;\n      box-sizing: border-box !important;\n      margin: 0 !important;\n      padding: 14px 16px !important;\n      border: 1px solid #cfddee !important;\n      border-radius: 0 !important;\n      background: #dbe9f7 !important;\n      color: #223244 !important;\n      font-size: 14px !important;\n      line-height: 1.2;\n    }\n\n    #mc_embed_signup input[type=\"submit\"],\n    #mc_embed_signup .button {\n      display: inline-block !important;\n      width: auto !important;\n      min-width: 110px;\n      height: auto !important;\n      margin: 8px 0 0 0 !important;\n      padding: 11px 18px !important;\n      background: #4f6882 !important;\n      color: #ffffff !important;\n      border: none !important;\n      border-radius: 4px !important;\n      font-size: 14px !important;\n      font-weight: 500 !important;\n      line-height: 1 !important;\n      cursor: pointer;\n      box-shadow: none !important;\n    }\n\n    #mc_embed_signup input[type=\"submit\"]:hover,\n    #mc_embed_signup .button:hover {\n      background: #435a71 !important;\n    }\n\n    #mc_embed_signup #mce-success-response,\n    #mc_embed_signup #mce-error-response,\n    #mc_embed_signup .response {\n      color: #eef4fb !important;\n      margin-top: 12px !important;\n      font-size: 13px;\n    }\n  <\/style>\n\n  <div id=\"mc_embed_signup\">\n    <form action=\"https:\/\/smps.us5.list-manage.com\/subscribe\/post?u=e884f70da54117d730aa303b3&amp;id=15a972cc2f&amp;f_id=0079ede0f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\">\n      <div id=\"mc_embed_signup_scroll\">\n        <h2 style=\"display:none;\"><\/h2>\n        <div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n\n        <div class=\"mc-field-group\">\n          <label for=\"mce-FNAME\">First Name<\/label>\n          <input type=\"text\" name=\"FNAME\" id=\"mce-FNAME\" value=\"\">\n        <\/div>\n\n        <div class=\"mc-field-group\">\n          <label for=\"mce-LNAME\">Last Name<\/label>\n          <input type=\"text\" name=\"LNAME\" id=\"mce-LNAME\" value=\"\">\n        <\/div>\n\n        <div class=\"mc-field-group\">\n          <label for=\"mce-EMAIL\">Email Address <span class=\"asterisk\">*<\/span><\/label>\n          <input type=\"email\" name=\"EMAIL\" id=\"mce-EMAIL\" required value=\"\">\n        <\/div>\n\n        <div id=\"mce-responses\" class=\"clear\">\n          <div class=\"response\" id=\"mce-error-response\" style=\"display: none;\"><\/div>\n          <div class=\"response\" id=\"mce-success-response\" style=\"display: none;\"><\/div>\n        <\/div>\n\n        <div aria-hidden=\"true\" style=\"position: absolute; left: -5000px;\">\n          <input type=\"text\" name=\"b_e884f70da54117d730aa303b3_15a972cc2f\" tabindex=\"-1\" value=\"\">\n        <\/div>\n\n        <div class=\"clear\">\n          <input type=\"submit\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\" value=\"Subscribe\">\n        <\/div>\n      <\/div>\n    <\/form>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MARKETER JOURNAL Marketer is the Society\u2019s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Regularly cited as a top benefit of membership, Marketer\u00a0provides original, knowledge-based content relevant to A\/E\/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. 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