{"id":38038,"date":"2023-04-12T10:10:53","date_gmt":"2023-04-12T10:10:53","guid":{"rendered":"https:\/\/smps.org\/?page_id=38038"},"modified":"2026-04-03T13:34:58","modified_gmt":"2026-04-03T13:34:58","slug":"human-experience-in-business","status":"publish","type":"page","link":"https:\/\/smps.org\/human-experience-in-business\/","title":{"rendered":"The Human Experience in Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38038\" class=\"elementor elementor-38038\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3570a9ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3570a9ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ea2663a\" data-id=\"7ea2663a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4887e058 elementor-widget elementor-widget-heading\" data-id=\"4887e058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE HUMAN EXPERIENCE IN BUSINESS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbac267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbac267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5631e50\" data-id=\"5631e50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23950cce elementor-widget elementor-widget-heading\" data-id=\"23950cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elevating People, Perspectives, and Purpose<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35d0aea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d0aea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72db703\" data-id=\"72db703\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d054a65 elementor-widget elementor-widget-text-editor\" data-id=\"5d054a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Research shows that organizations that embrace a range of experiences, perspectives, and voices are more innovative and more profitable. That\u2019s why SMPS is committed to cultivating professionals with a broad spectrum of expertise\u2014because a thriving industry depends on it.<\/p><p>The SMPS Human Experience in Business Committee advises the board of directors and staff on initiatives and strategic goals that enhance awareness and foster an inclusive, people-centered culture\u2014within our membership, the marketing profession, and the firms we serve.<\/p><p>SMPS aspires to lead by example\u2014for our members, our peer organizations, and the broader professional community. We are building a leadership structure, staff, and membership that reflect a wide range of lived experiences. We are creating spaces where all individuals\u2014particularly those from underrepresented backgrounds\u2014feel supported, seen, and empowered. And we are equipping our community with the tools to drive meaningful change across our organization, profession, and industry.<\/p><p>Through these efforts, SMPS is redefining what it means to center the human experience in business\u2014and we\u2019re just getting started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c404a02\" data-id=\"c404a02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d58a74 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4d58a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/04\/SMP395-HumanExperience-Logos-Black-1024x1024.png\" class=\"attachment-large size-large wp-image-51634\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/04\/SMP395-HumanExperience-Logos-Black-1024x1024.png 1024w, https:\/\/smps.org\/wp-content\/uploads\/2025\/04\/SMP395-HumanExperience-Logos-Black-300x300.png 300w, https:\/\/smps.org\/wp-content\/uploads\/2025\/04\/SMP395-HumanExperience-Logos-Black-150x150.png 150w, https:\/\/smps.org\/wp-content\/uploads\/2025\/04\/SMP395-HumanExperience-Logos-Black-768x768.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2025\/04\/SMP395-HumanExperience-Logos-Black-1536x1536.png 1536w, https:\/\/smps.org\/wp-content\/uploads\/2025\/04\/SMP395-HumanExperience-Logos-Black-1320x1319.png 1320w, https:\/\/smps.org\/wp-content\/uploads\/2025\/04\/SMP395-HumanExperience-Logos-Black.png 1801w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0266b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8c0266b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smps.org\/human-experience-business-committee\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MEET THE 2026 COMMITTEE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3662ada elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3662ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf09258 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf09258\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-327dbddf\" data-id=\"327dbddf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cb29e elementor-widget elementor-widget-heading\" data-id=\"28cb29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Upcoming HXB town halls<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4145b85 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4145b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24c621 elementor-widget elementor-widget-heading\" data-id=\"e24c621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating Space for Every Voice at the Table\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4c169 elementor-widget elementor-widget-text-editor\" data-id=\"9b4c169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explore the tools, guidance, and insights SMPS offers to help you foster a more people-centered culture in your firm. From actionable resources to real conversations, we\u2019re here to support your journey. Don\u2019t miss our complimentary <em data-start=\"345\" data-end=\"375\">Human Experience in Business<\/em> Town Hall\u2014an open dialogue on how we can shape more inclusive, connected workplaces together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f921466 elementor-widget elementor-widget-toggle\" data-id=\"f921466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2611\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2611\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Previous HXB town halls<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2611\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2611\"><ul><li>March 2026 | <a href=\"https:\/\/my.smps.org\/viewdocument\/elevateher-the-state-of-the-aec-industry\" target=\"_blank\" rel=\"noopener\">The State of the AEC Industry<\/a><\/li><li>June 25, 2025 | <a href=\"https:\/\/my.smps.org\/viewdocument\/pride-talk-for-aec-marketers-marke\" target=\"_blank\" rel=\"noopener\">Pride Talk for AEC Marketers: Marketing, Integrity, and Allyship<\/a> (<strong>**Recording available to SMPS members only for 30 days<\/strong>)<\/li><li>May 7, 2025 | HXB Town Hall : <a href=\"https:\/\/my.smps.org\/viewdocument\/the-power-of-resilience\" target=\"_blank\" rel=\"noopener\">The Power of Resilience<\/a> (<strong><em>**Recording available to SMPS members only)<\/em><\/strong><\/li><li>December 3, 2024 | DEI +A\/E\/C: <a href=\"https:\/\/www.youtube.com\/watch?v=nmGOZ3QGOcc&amp;list=PL3TDo_32U4OOXpSVaBTYI-Re3k09k-qCU&amp;index=12\" target=\"_blank\" rel=\"noopener\">Moving Beyond Workshops: Creating Authentic Action in a Shifting Landscape<\/a><\/li><li>August 20, 2024 | DEI + A\/E\/C: <a href=\"https:\/\/www.youtube.com\/watch?v=TIxOneOcZpo&amp;list=PL3TDo_32U4OOXpSVaBTYI-Re3k09k-qCU&amp;index=10\" target=\"_blank\" rel=\"noopener\">Accessibility in the Built Environment and Beyond<\/a><\/li><li>June 18, 2024 |DEI + A\/E\/C: <a href=\"https:\/\/www.youtube.com\/watch?v=e7DSnHZdaI0&amp;list=PL3TDo_32U4OOXpSVaBTYI-Re3k09k-qCU&amp;index=9\" target=\"_blank\" rel=\"noopener\">Pride Talk for A\/E\/C Marketers: Communicating Beyond &#8216;Reference Man&#8217;<\/a><\/li><li><a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQ1MDgzIiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" rel=\"noopener\">December 5, 2023 | DEI+ A\/E\/C: DEI Focus Group<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=9u_v8khvMwE&amp;list=PL3TDo_32U4OOXpSVaBTYI-Re3k09k-qCU&amp;index=8\" target=\"_blank\" rel=\"noopener\">October 10, 2023 | DEI+ A\/E\/C: Embracing Neurodiversity in the Workplace<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=dmIbd2InTuY\" target=\"_blank\" rel=\"noopener\">March 27, 2023 | DEI+ A\/E\/C: Mental Health in the Workplace &#8211; Part II<\/a><\/li><li>January 30, 2023 | <a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQ1MTA3IiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" rel=\"noopener\">DEI+ A\/E\/C: Mental Health in the Workplace<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/playlist?list=PL3TDo_32U4OOXpSVaBTYI-Re3k09k-qCU\" target=\"_blank\" rel=\"noopener\">2022 DEI + A\/E\/C Townhalls<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2612\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2612\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Our Action Plan<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2612\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2612\"><p>SMPS is dedicated to strengthening equitable and inclusive practices, and through the DEI Task Force and Society leadership, we will:<\/p><ul class=\"list-info\"><li>Develop and provide proper training materials, toolkits, and guides to encourage DEI, allyship, and relevant conversations for our chapters and members.<\/li><li>Provide resources and references from diverse individuals who can provide a different and profound perspective, especially in panels or speaking events, allowing others the chance to speak and engage audiences of their peers.<\/li><li>Cultivate exposure opportunities to enhance awareness of professional services marketing career paths for K-12, community colleges, and higher education institutions, targeting underrepresented groups.<\/li><li>Broaden recruitment, participation, retention, and involvement efforts to build a more engaged and inclusive network.<\/li><li>Identify research opportunities for the SMPS Foundation that support DEI competencies among professionals and firms.<\/li><li>Through the SMPS Foundation, provide $25,000 in\u00a0<a href=\"https:\/\/smps.org\/smpsf-zinsmeyer-scholarship\/\">scholarships<\/a> to students from across the country attending historically black colleges and universities (HBCUs) to provide awareness and accessibility to the A\/E\/C industries. Scholarship recipients will receive mentorship, support, and access to SMPS programming through a student membership included as part of the scholarship award package.<\/li><li>Expand strategic partnerships with other A\/E\/C organizations and DEI entities that support this mission allowing us to fight in strength and numbers.<\/li><\/ul><p>We recognize this effort is ongoing and that we are just beginning our journey to transformational change.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2613\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2613\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Diversity Education Units<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2613\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2613\"><p><img decoding=\"async\" class=\"alignright wp-image-46638\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2024\/03\/Diversity-Education-Units-1-300x158.png\" alt=\"\" width=\"358\" height=\"188\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2024\/03\/Diversity-Education-Units-1-300x158.png 300w, https:\/\/smps.org\/wp-content\/uploads\/2024\/03\/Diversity-Education-Units-1-1024x538.png 1024w, https:\/\/smps.org\/wp-content\/uploads\/2024\/03\/Diversity-Education-Units-1-768x403.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2024\/03\/Diversity-Education-Units-1-1536x806.png 1536w, https:\/\/smps.org\/wp-content\/uploads\/2024\/03\/Diversity-Education-Units-1-2048x1075.png 2048w, https:\/\/smps.org\/wp-content\/uploads\/2024\/03\/Diversity-Education-Units-1-1320x693.png 1320w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/>A Diversity Education Unit (DEU) is a vital measure of ongoing diversity education programs, aiding A\/E\/C professionals in skill building and fostering diversity and inclusion in their firms. The A\/E\/C industries are responsible for designing and building the world\u2019s infrastructure. With Diversity, Equity, and Inclusion (DEI) integrated strategically, A\/E\/C firms gain a competitive advantage in attracting talent, encouraging innovation, and growing their bottom line. A critical component of success when it comes to diversity and inclusion is continued learning.<\/p><ul><li>Diverse perspectives foster the ability to meet the changing needs of the industry<\/li><li>Diversity allows us to think through challenges differently<\/li><li>Diversity is not just desirable; it is imperative to business<\/li><\/ul><p>DEUs are awarded to those who complete training and education in DEI through the Society for Marketing Professional Services (SMPS) or their approved providers.<\/p><p>DEUs are essential to helping professionals stay current in DEI practices, and provide a standardized measurement of a professional\u2019s engagement with an ongoing education program. Professionals that participate in these ongoing diversity education programs can expect to:<\/p><ul><li>Improve problem-solving capabilities<\/li><li>Develop essential professional skills<\/li><li>Gain a competitive advantage for career advancement<\/li><li>Stay current on changing policies and laws<\/li><li>Embody the skills to improve team dynamics<\/li><li>Contribute to organizational success<\/li><\/ul><p>*<em>Diversity education units (DEUs) can be combined with continuing education units (CEUs) for professionals pursuing or maintaining their CPSM certification.<\/em><\/p><h3>Approved providers<\/h3><p><a href=\"https:\/\/zgelevateher.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-51486\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/TranslucentElevateHerLogo_TM_1200x-300x46.png\" alt=\"\" width=\"300\" height=\"46\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/TranslucentElevateHerLogo_TM_1200x-300x46.png 300w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/TranslucentElevateHerLogo_TM_1200x-1024x156.png 1024w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/TranslucentElevateHerLogo_TM_1200x-768x117.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/TranslucentElevateHerLogo_TM_1200x.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p><p>Interested in offering CEUs and DEUs that support the Certified Professional Services Marketer (CPSM) program? Visit the <a href=\"https:\/\/smps.org\/approved-provider-program\/\">SMPS Approved Provider Program<\/a> webpage to apply today.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2614\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2614\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">SMPS Resources<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2614\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2614\"><ul><li><em><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/The-Business-Case-For-DEI.pdf\" target=\"_blank\" rel=\"noopener\">Business Case of DEI in AEC<\/a>,\u00a0<\/em>a white paper by SMPS HXB Research<\/li><li><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2024\/04\/DEI-Focus-Group-Report.pdf\">DEI Focus Group Report<\/a><\/li><li><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2024\/09\/SMPS-DEI-Starter-Toolkit.pdf\" target=\"_blank\" rel=\"noopener\">DEI Starter Toolkit<\/a><\/li><li><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2024\/09\/SMPS-DEI-Starter-Checklist.pdf\" target=\"_blank\" rel=\"noopener\">DEI Starter Checklist<\/a><\/li><li><a href=\"https:\/\/marketer.smps.org\/the-human-experience-in-business\" target=\"_blank\" rel=\"noopener\">The Human Experience in Business\u00a0<em>Marketer\u00a0<\/em>Article<\/a><\/li><li><a href=\"https:\/\/marketer.smps.org\/leading-dei-efforts-in-significant-times\" target=\"_blank\" rel=\"noopener\">Leading DEI Efforts in Significant Times <em>Marketer<\/em> Article<\/a><\/li><li><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/01\/2025-Inclusive-Calendar.pdf\" target=\"_blank\" rel=\"noopener\">2025 Diversity Calendar<\/a><\/li><li><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMPS-Collaboration-Manual_06.pdf\" target=\"_blank\" rel=\"noopener\">Crucial DEI Conversation Starters\u00a0<\/a><\/li><li><a href=\"https:\/\/smps.org\/glossary\" rel=\"noopener\">Inclusive Language Glossary<\/a><\/li><li><a href=\"https:\/\/smps.org\/2021\/08\/17\/major-steps-toward-inclusion-and-racial-equality-in-a-e-c\/\" rel=\"noopener\">Three Major Steps Toward Inclusion and Racial Equality in A\/E\/C<\/a>, by Asheya L. Warren, CPSM (published in the August 2021 <em>Marketer<\/em>)<\/li><li><a href=\"https:\/\/smps.org\/smpsf-zinsmeyer-scholarship\/\">SMPS Foundation Zinsmeyer Scholarship<\/a><\/li><li><a href=\"https:\/\/mydigitalpublication.com\/publication\/?i=694928&amp;p=&amp;pn=\" target=\"_blank\" rel=\"noopener\">February 2021 <em>Marketer<\/em>: Diversity, Inclusion, and Equity<\/a><\/li><li><a href=\"https:\/\/smps.org\/member-voices\/\" rel=\"noopener\">SMPS Member Voices<\/a><\/li><li><a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Board-Diversity-Matrix.docx\" target=\"_blank\" rel=\"noopener\">Board Diversity Matrix<\/a><\/li><\/ul><p>If you\u2019re an SMPS member, join the discussions on\u00a0<a href=\"https:\/\/www.my.smps.org\/\" target=\"_blank\" rel=\"noopener\">MySMPS<\/a>\u00a0and to get additional member and chapter resources.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2615\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2615\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Industry Partner Resources<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2615\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2615\"><ul><li><a href=\"https:\/\/resources.kanarys.com\/\" target=\"_blank\" rel=\"noopener\">Kanarys\u2019 Resources Center<\/a><\/li><li>AAPI Heritage Month | Keeping Commitments: Going Beyond APAHM and Mental Health Awareness Months in the Workplace<ul><li><a href=\"https:\/\/www.youtube.com\/watch?v=1KMWL9agQZM&amp;t=29s\" target=\"_blank\" rel=\"noopener\">Recorded Webinar<\/a><\/li><li><a href=\"https:\/\/app.kanarys.com\/blog\/keeping-commitments-going-beyond-apahm-and-mental-health-awareness-months-in-the-workplace\" target=\"_blank\" rel=\"noopener\">Blog<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/www.noma.net\/\" target=\"_blank\" rel=\"noopener\">The National Organization of Minority Architects<\/a><\/li><li><a href=\"https:\/\/www.aia.org\/landing-pages\/6436683-equity-diversity-inclusion-and-belonging\" target=\"_blank\" rel=\"noopener\">American Institute of Architects<\/a><\/li><li><a href=\"https:\/\/perkinswill.com\/news\/perkinswill-and-aia-set-the-stage-for-industry-adoption-of-justice-equity-diversity-and-inclusion-j-e-d-i-programs\/\" target=\"_blank\" rel=\"noopener\">Perkins&amp;Will and AIA Best Practices<\/a><\/li><li><a href=\"https:\/\/www.agc.org\/diversity\" target=\"_blank\" rel=\"noopener\">Associated General Contractors of America<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38f5b900 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38f5b900\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e2e0ff1\" data-id=\"2e2e0ff1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21cb4cd4 elementor-widget elementor-widget-heading\" data-id=\"21cb4cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Human Experience in Business at SMPS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf6803 elementor-widget elementor-widget-text-editor\" data-id=\"2bf6803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SMPS recognizes, respects, and values the dignity of all people. We are committed to fostering a workplace and industry that embraces the full spectrum of the human experience in business, ensuring that everyone feels a sense of belonging\u2014within our organization, the fi rms we represent, the communities we serve, and the A\/E\/C industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf07831 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bf07831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e3a58b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e3a58b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40fb610a\" data-id=\"40fb610a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6512709f elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6512709f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smps.org\/join-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN SMPS TODAY.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10320906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10320906\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4537bf61\" data-id=\"4537bf61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af76ef2 elementor-widget elementor-widget-heading\" data-id=\"4af76ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfe341 elementor-widget elementor-widget-text-editor\" data-id=\"ebfe341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSign up for the Marketer QuickLook Newsletter\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663061c elementor-widget elementor-widget-html\" data-id=\"663061c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mc_embed_shell\">\n  <link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-061523.css\" rel=\"stylesheet\" type=\"text\/css\">\n\n  <style type=\"text\/css\">\n    #mc_embed_shell,\n    #mc_embed_signup {\n      width: 100%;\n    }\n\n    #mc_embed_signup {\n      background: transparent !important;\n      clear: left;\n      font-family: Helvetica, Arial, sans-serif;\n      max-width: 900px;\n      width: 100%;\n      margin: 0 auto;\n      padding: 0;\n      color: #eef4fb !important;\n    }\n\n    #mc_embed_signup_scroll {\n      width: 100%;\n    }\n\n    #mc_embed_signup h2 {\n      display: none !important;\n    }\n\n    #mc_embed_signup form {\n      padding: 0 !important;\n      margin: 0 auto;\n    }\n\n    #mc_embed_signup 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    <\/div>\n\n        <div class=\"mc-field-group\">\n          <label for=\"mce-EMAIL\">Email Address <span class=\"asterisk\">*<\/span><\/label>\n          <input type=\"email\" name=\"EMAIL\" id=\"mce-EMAIL\" required value=\"\">\n        <\/div>\n\n        <div id=\"mce-responses\" class=\"clear\">\n          <div class=\"response\" id=\"mce-error-response\" style=\"display: none;\"><\/div>\n          <div class=\"response\" id=\"mce-success-response\" style=\"display: none;\"><\/div>\n        <\/div>\n\n        <div aria-hidden=\"true\" style=\"position: absolute; left: -5000px;\">\n          <input type=\"text\" name=\"b_e884f70da54117d730aa303b3_15a972cc2f\" tabindex=\"-1\" value=\"\">\n        <\/div>\n\n        <div class=\"clear\">\n          <input type=\"submit\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\" value=\"Subscribe\">\n        <\/div>\n      <\/div>\n    <\/form>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THE HUMAN EXPERIENCE IN BUSINESS Elevating People, Perspectives, and Purpose Research shows that organizations that embrace a range of experiences, perspectives, and voices are more innovative and more profitable. That\u2019s why SMPS is committed to cultivating professionals with a broad spectrum of expertise\u2014because a thriving industry depends on it. 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