{"id":39658,"date":"2023-04-19T08:43:46","date_gmt":"2023-04-19T08:43:46","guid":{"rendered":"https:\/\/smps.org\/?page_id=39658"},"modified":"2026-04-03T13:34:06","modified_gmt":"2026-04-03T13:34:06","slug":"domains-of-practice","status":"publish","type":"page","link":"https:\/\/smps.org\/domains-of-practice\/","title":{"rendered":"Domains of Practice"},"content":{"rendered":"\t\t
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Domains of Practice\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Marketer is the Society\u2019s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Regularly cited as a top benefit of membership, Marketer\u00a0<\/em>provides original, knowledge-based content relevant to A\/E\/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts who face the challenges of marketing professional services every day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The knowledge and skills needed to build business and advance your career<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professional services marketing, specifically in the A\/E\/C arena, often takes a different approach than traditional marketing. Since inception, SMPS has made it our priority to help members gain the knowledge and skills needed to build business for their firms.<\/p>

In conjunction with Professional Testing Corporation, SMPS analyzes the practice of professional services marketing to determine the knowledge and skills most critical. From this exercise, the six Domains of Practice<\/a> for Professional Services Marketing are developed and refreshed on a regular basis.<\/p>

From research and planning to client development and promotional activities, the domains will help prepare you for what\u2019s now\u2014and what\u2019s next\u2014in A\/E\/C marketing and business development. Turn to SMPS, the center for A\/E\/C business growth, and put all six domains to work for you and your firm:<\/p>