{"id":39703,"date":"2023-04-19T09:19:12","date_gmt":"2023-04-19T09:19:12","guid":{"rendered":"https:\/\/smps.org\/?page_id=39703"},"modified":"2026-04-03T13:42:57","modified_gmt":"2026-04-03T13:42:57","slug":"research-publications","status":"publish","type":"page","link":"https:\/\/smps.org\/research-publications\/","title":{"rendered":"Research &#038; Publications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39703\" class=\"elementor elementor-39703\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20b36d10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20b36d10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32ae02a0\" data-id=\"32ae02a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69ad0ffa elementor-widget elementor-widget-heading\" data-id=\"69ad0ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Research &amp; Publications<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eedc5bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eedc5bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b00f259\" data-id=\"7b00f259\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b25c6 elementor-widget elementor-widget-text-editor\" data-id=\"63b25c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of your SMPS member benefits, enjoy complimentary access to select SMPS Foundation publications and special discounted pricing on others. Not an SMPS member? <a href=\"https:\/\/smps.org\/join-us\/\"><strong>Join today<\/strong><\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79724395 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"79724395\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5acd0edb\" data-id=\"5acd0edb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d04587c elementor-widget elementor-widget-image\" data-id=\"d04587c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2026\/01\/2026Q1-232x300.png\" class=\"attachment-medium size-medium wp-image-54539\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2026\/01\/2026Q1-232x300.png 232w, https:\/\/smps.org\/wp-content\/uploads\/2026\/01\/2026Q1-791x1024.png 791w, https:\/\/smps.org\/wp-content\/uploads\/2026\/01\/2026Q1-768x994.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2026\/01\/2026Q1-1187x1536.png 1187w, https:\/\/smps.org\/wp-content\/uploads\/2026\/01\/2026Q1.png 1275w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ca477 elementor-widget elementor-widget-heading\" data-id=\"e0ca477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2026 AI Quarterly Insight Report Q1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4c8b6 elementor-widget elementor-widget-text-editor\" data-id=\"0e4c8b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Q1 2026 AI Quarterly Insight brings clarity to what AEC marketers are actually talking about right now\u2014across general marketing, SEO, content marketing, influencer marketing, social media marketing, advertising, and AI\u2014based on 90 days of real practitioner conversations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f5af0 elementor-widget elementor-widget-heading\" data-id=\"d9f5af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Member: Free<br>\nNon-Member: $499<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514cd232 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"514cd232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/onlinelearning.smps.org\/products\/ai-quarterly-insight-report-q1-2026\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-945f67c\" data-id=\"945f67c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98adb4d elementor-widget elementor-widget-image\" data-id=\"98adb4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/10\/Q4-cover-232x300.png\" class=\"attachment-medium size-medium wp-image-53627\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/10\/Q4-cover-232x300.png 232w, https:\/\/smps.org\/wp-content\/uploads\/2025\/10\/Q4-cover.png 1224w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3575031 elementor-widget elementor-widget-heading\" data-id=\"3575031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI Quarterly Insight Report Q4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad13b5e elementor-widget elementor-widget-text-editor\" data-id=\"ad13b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Q4 2025 SMPS Marketing Trends report cuts through the noise of standard industry forecasts to deliver deep, actionable insights specifically for the Architecture, Engineering, and Construction (AEC) industry. This is not a simple list of \u201cobvious trends\u201d like vertical video; rather, this analysis uses generative AI to extract the Less Obvious and Least Obvious strategies that offer the truest potential for competitive differentiation in the coming year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16860e elementor-widget elementor-widget-heading\" data-id=\"e16860e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Member: Free<br>\nNon-Member: $499<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c5ddb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"15c5ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/onlinelearning.smps.org\/products\/ai-quarterly-insight-report-q4-2025\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4083721\" data-id=\"4083721\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfee064 elementor-widget elementor-widget-image\" data-id=\"bfee064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/2025-Client-Experience-in-the-AEC-Industry-1_compressed_Part1-1-232x300.png\" class=\"attachment-medium size-medium wp-image-53089\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/2025-Client-Experience-in-the-AEC-Industry-1_compressed_Part1-1-232x300.png 232w, https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/2025-Client-Experience-in-the-AEC-Industry-1_compressed_Part1-1-791x1024.png 791w, https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/2025-Client-Experience-in-the-AEC-Industry-1_compressed_Part1-1-768x994.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/2025-Client-Experience-in-the-AEC-Industry-1_compressed_Part1-1.png 1700w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc18448 elementor-widget elementor-widget-heading\" data-id=\"bc18448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client Experience in the AEC Industry: Benchmarks, Insights, and Trends<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557204a elementor-widget elementor-widget-text-editor\" data-id=\"557204a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brought to you by the SMPS Foundation and research partner Client Savvy, a Clearly Rated company, this report examines the current state of Client Experience (CX) in A\/E\/C firms, offering insights into CX structures, benchmarks, outcomes, and best practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb61e0 elementor-widget elementor-widget-heading\" data-id=\"ecb61e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Member: Free<br>\nNon-Member: $449<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099ef76 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"099ef76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15bb766 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"15bb766\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b96dcd4\" data-id=\"b96dcd4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bcb205 elementor-widget elementor-widget-image\" data-id=\"9bcb205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/Cover-232x300.png\" class=\"attachment-medium size-medium wp-image-52802\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/Cover-232x300.png 232w, https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/Cover-791x1024.png 791w, https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/Cover-768x994.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/Cover-1187x1536.png 1187w, https:\/\/smps.org\/wp-content\/uploads\/2025\/08\/Cover.png 1224w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bde3c3 elementor-widget elementor-widget-heading\" data-id=\"3bde3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Emerging Trends in A\/E\/C Marketing and Business Development<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce9555 elementor-widget elementor-widget-text-editor\" data-id=\"0ce9555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The SMPS Foundation, in partnership with FMI Consulting, launched a critical research initiative aimed at capturing emerging marketing and business development trends across the A\/E\/C industry in the United States and Canada.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93cbdd elementor-widget elementor-widget-heading\" data-id=\"d93cbdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Member: Free<br>\nNon-Member: $449<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029d55a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"029d55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-374085a\" data-id=\"374085a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa1ecbe elementor-widget elementor-widget-image\" data-id=\"fa1ecbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/07\/Q3-Insights-Report-Cover-231x300.png\" class=\"attachment-medium size-medium wp-image-52634\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/07\/Q3-Insights-Report-Cover-231x300.png 231w, https:\/\/smps.org\/wp-content\/uploads\/2025\/07\/Q3-Insights-Report-Cover.png 462w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467aa11 elementor-widget elementor-widget-heading\" data-id=\"467aa11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI Quarterly Insight Report | Q3 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9bf1a elementor-widget elementor-widget-text-editor\" data-id=\"6d9bf1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The SMPS AI Quarterly Insights Report for Q3 2025 delivers 125 pages of expert analysis on the latest trends shaping A\/E\/C marketing. From AI-powered content personalization to hyper-local engagement strategies, this report uncovers less obvious and non-obvious trends that will impact your marketing success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4e604 elementor-widget elementor-widget-heading\" data-id=\"0e4e604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Member: Free<br>\nNon-Member: $499<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d20c1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"68d20c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/onlinelearning.smps.org\/products\/ai-quarterly-insight-report-q3-2025\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6f31d87\" data-id=\"6f31d87\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c04fcba elementor-widget elementor-widget-image\" data-id=\"c04fcba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/Quarterly-insights-pic-232x300.png\" class=\"attachment-medium size-medium wp-image-51280\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/Quarterly-insights-pic-232x300.png 232w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/Quarterly-insights-pic-791x1024.png 791w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/Quarterly-insights-pic-768x994.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/Quarterly-insights-pic-1187x1536.png 1187w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/Quarterly-insights-pic-1583x2048.png 1583w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/Quarterly-insights-pic-1320x1708.png 1320w, https:\/\/smps.org\/wp-content\/uploads\/2025\/03\/Quarterly-insights-pic.png 1700w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3cdce3 elementor-widget elementor-widget-heading\" data-id=\"b3cdce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI Quarterly Insight Report | Q2 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089568f elementor-widget elementor-widget-text-editor\" data-id=\"089568f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The SMPS AI Quarterly Insights Report for Q2 2025 delivers 76 pages of expert analysis on the latest trends shaping A\/E\/C marketing. A\/E\/C Intelligence is provided by the SMPS Foundation, with this insight made possible through the generous support of Andy Zinsmeyer.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51d10d elementor-widget elementor-widget-heading\" data-id=\"d51d10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Member: Free<br>\nNon-Member: $499<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e76bd0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5e76bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/onlinelearning.smps.org\/products\/ai-quarterly-insight-report-q2-2025\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51c1660 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"51c1660\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-733b32e\" data-id=\"733b32e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72f9542 elementor-widget elementor-widget-image\" data-id=\"72f9542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-16-at-8.34.46\u202fPM-1-232x300.png\" class=\"attachment-medium size-medium wp-image-49624\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-16-at-8.34.46\u202fPM-1-232x300.png 232w, https:\/\/smps.org\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-16-at-8.34.46\u202fPM-1-792x1024.png 792w, https:\/\/smps.org\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-16-at-8.34.46\u202fPM-1-768x993.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-16-at-8.34.46\u202fPM-1-1188x1536.png 1188w, https:\/\/smps.org\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-16-at-8.34.46\u202fPM-1.png 1244w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c78025 elementor-widget elementor-widget-heading\" data-id=\"2c78025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building Resilience | A\/E\/C's Path Beyond 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4030e elementor-widget elementor-widget-text-editor\" data-id=\"2d4030e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Amplify A|E|C 2024 the SMPS Foundation conducted an inaugural Trends Roundtable. Carla Johnson, of RE:Think Labs, facilitated this conversation and authored a follow-up report to transform your business strategy for 2025 and beyond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1bf136 elementor-widget elementor-widget-heading\" data-id=\"b1bf136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Member: Free<br>\nNon-Member: Free<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a071527 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a071527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smps.org\/wp-content\/uploads\/2024\/10\/SMP397-BuildingResilienceReport-3.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fa656c5\" data-id=\"fa656c5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-091854e elementor-widget elementor-widget-image\" data-id=\"091854e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Positioning-and-Differentiation-in-AEC-Marketing-2023-copy_11024_1-232x300.jpg\" class=\"attachment-medium size-medium wp-image-43795\" alt=\"\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Positioning-and-Differentiation-in-AEC-Marketing-2023-copy_11024_1-232x300.jpg 232w, https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Positioning-and-Differentiation-in-AEC-Marketing-2023-copy_11024_1-768x994.jpg 768w, https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/Positioning-and-Differentiation-in-AEC-Marketing-2023-copy_11024_1.jpg 791w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f0172 elementor-widget elementor-widget-heading\" data-id=\"67f0172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Positioning and Differentiation in AEC Marketing 2023<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca44a8 elementor-widget elementor-widget-text-editor\" data-id=\"2ca44a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing is often one of the most controversial business components in professional services firms. Many question the value of marketing in fields that are often heavily relationship sales driven. Branding as a discipline is frequently lumped in with marketing and suffers from the same jaded view. It is important, however, for organizations to realize how much broader branding is than marketing or promotions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b0da7 elementor-widget elementor-widget-heading\" data-id=\"72b0da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS members: Free<br>\nNon-members: $49.00<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a8009 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"12a8009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications?CurrencyId=928d8e91-f8cf-47bf-927d-f529ef848d0f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a907df\" data-id=\"6a907df\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c020400 elementor-widget elementor-widget-image\" data-id=\"c020400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMP356-Blueprints-11-Spreads-Interactive-Totals-copy1024_1-1-232x300.jpg\" class=\"attachment-medium size-medium wp-image-38065\" alt=\"Blueprints 3.0\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMP356-Blueprints-11-Spreads-Interactive-Totals-copy1024_1-1-232x300.jpg 232w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMP356-Blueprints-11-Spreads-Interactive-Totals-copy1024_1-1.jpg 351w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8473e8 elementor-widget elementor-widget-heading\" data-id=\"e8473e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blueprints 3.0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57b9dd elementor-widget elementor-widget-text-editor\" data-id=\"c57b9dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SMPS first published Blueprints in 2012. Since then, a lot has changed in the A\/E\/C and business worlds. To grow and sustain business, A\/E\/C companies need marketers and business developers who think strategically and can help identify and win long-term work. That\u2019s where Blueprints 3.0 comes into play.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1785b3 elementor-widget elementor-widget-heading\" data-id=\"b1785b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Member: $99<br>\nNon-Member: $249<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2fddf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8b2fddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/onlinelearning.smps.org\/products\/blueprints-30-digital\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84814 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0f84814\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9199d66\" data-id=\"9199d66\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a743a3 elementor-widget elementor-widget-image\" data-id=\"4a743a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/image-1-233x300.jpg\" class=\"attachment-medium size-medium wp-image-38066\" alt=\"Theory Into Practice: The Neuropsychology of Influence and Decision-Making\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/image-1-233x300.jpg 233w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/image-1.jpg 351w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1665959 elementor-widget elementor-widget-heading\" data-id=\"1665959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Theory Into Practice: The Neuropsychology of Influence and Decision-Making<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0b3b6 elementor-widget elementor-widget-text-editor\" data-id=\"ee0b3b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe long-awaited follow-up to one of our most popular publications, The Neuropsychology of Influence and Decision-Making (2018), is now available. In our newest publication on this topic, we review the suite of notable psychological concepts of which marketing professionals should be aware due to shifting consumer attitudes and decisions, including our clients.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc7a78 elementor-widget elementor-widget-heading\" data-id=\"3dc7a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS members: Free<br>\nNon-members: $49.00<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8c0fd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3d8c0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications?CurrencyId=928d8e91-f8cf-47bf-927d-f529ef848d0f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cdb45be\" data-id=\"cdb45be\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe4aa9 elementor-widget elementor-widget-image\" data-id=\"5fe4aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMPS-Foundation-MarTech-Report-232x300.jpg\" class=\"attachment-medium size-medium wp-image-39712\" alt=\"Powering Up Technology: A Spotlight on MarTech | 2019\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMPS-Foundation-MarTech-Report-232x300.jpg 232w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMPS-Foundation-MarTech-Report.jpg 600w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4e589 elementor-widget elementor-widget-heading\" data-id=\"8f4e589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Powering Up Technology: A Spotlight on MarTech | 2019<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d041d elementor-widget elementor-widget-text-editor\" data-id=\"31d041d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarketing technology\u2014commonly known as MarTech\u2014is one of the fastest-growing areas in technology today. In this practice where strategy, marketing, and technology are linked, MarTech tools help brands connect with clients, allow for deeper understanding and engagement, and support communication with target audiences. This survey serves as a baseline\nto quantify future changes in the utilization of technologies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b04d96 elementor-widget elementor-widget-heading\" data-id=\"9b04d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS members: Free<br>\nNon-members: $24.95<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ed1f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c1ed1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications?CurrencyId=928d8e91-f8cf-47bf-927d-f529ef848d0f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0a13e7e\" data-id=\"0a13e7e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56c07ca elementor-widget elementor-widget-image\" data-id=\"56c07ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"238\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMPS-Foundation-Neuropsychology-238x300.jpg\" class=\"attachment-medium size-medium wp-image-39713\" alt=\"The Neuropsychology of Influence and Decision-Making\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMPS-Foundation-Neuropsychology-238x300.jpg 238w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/SMPS-Foundation-Neuropsychology.jpg 525w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa02de elementor-widget elementor-widget-heading\" data-id=\"afa02de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Neuropsychology of Influence and Decision-Making\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4239e9 elementor-widget elementor-widget-text-editor\" data-id=\"b4239e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAdvancements in neuro\u00adtechnologies, combined with billions of dollars in public and private funding flooding the fields of cognitive neuroscience and behavioral neuroscience, have made the \u201cthinking brain\u201d one of the hottest areas of scientific research. Why do people make the decisions they do? And, more importantly, how can we effectively influence people in their decision-making? The answers to these two questions have the potential to transform any business organization\u2014 including architecture, engineering, and construction firms.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669702f elementor-widget elementor-widget-heading\" data-id=\"669702f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS members: Free<br>\nNon-members: $49.00<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9750128 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9750128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications?CurrencyId=928d8e91-f8cf-47bf-927d-f529ef848d0f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a5f00a elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8a5f00a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e0b4dbb\" data-id=\"e0b4dbb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ac4a61 elementor-widget elementor-widget-image\" data-id=\"8ac4a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/2016-Hit-Rates_v17-1-150x150-1.jpg\" class=\"attachment-medium size-medium wp-image-39716\" alt=\"Measuring for Success: A Look at Hit Rates &amp; Other KPIs in the A\/E\/C Industries\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f1707 elementor-widget elementor-widget-heading\" data-id=\"50f1707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measuring for Success: A Look at Hit Rates &amp; Other KPIs in the A\/E\/C Industries<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c205a23 elementor-widget elementor-widget-text-editor\" data-id=\"c205a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe report examines the tools and processes companies in the architecture, engineering, and construction industries use to track their success with winning projects.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d720d3 elementor-widget elementor-widget-heading\" data-id=\"0d720d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS members: Free<br>\nNon-members: $24.95<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f31690 elementor-widget elementor-widget-text-editor\" data-id=\"5f31690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want more on hit rates? View the <a href=\"https:\/\/www.youtube.com\/watch?v=S6NDwykvrKs\" target=\"_blank\" rel=\"noopener\">free webinar recording<\/a> based off of the report findings presented by Michelle Yates, APR, CPSM, and Holly Bolton, FSMPS, CPSM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f06b8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"08f06b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications?CurrencyId=928d8e91-f8cf-47bf-927d-f529ef848d0f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dce0c0f\" data-id=\"dce0c0f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c1034 elementor-widget elementor-widget-image\" data-id=\"f4c1034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Pages-from-2017-Pull-Marketing-in-Action-pages-232x300.jpg\" class=\"attachment-medium size-medium wp-image-39715\" alt=\"Pull Marketing in Action: How A\/E\/C Clients Use Websites to Find and Vet Service Providers\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Pages-from-2017-Pull-Marketing-in-Action-pages-232x300.jpg 232w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Pages-from-2017-Pull-Marketing-in-Action-pages-791x1024.jpg 791w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Pages-from-2017-Pull-Marketing-in-Action-pages-768x994.jpg 768w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Pages-from-2017-Pull-Marketing-in-Action-pages-1187x1536.jpg 1187w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Pages-from-2017-Pull-Marketing-in-Action-pages-1583x2048.jpg 1583w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Pages-from-2017-Pull-Marketing-in-Action-pages-1320x1708.jpg 1320w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Pages-from-2017-Pull-Marketing-in-Action-pages-scaled.jpg 1979w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7acc0ea elementor-widget elementor-widget-heading\" data-id=\"7acc0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pull Marketing in Action: How A\/E\/C Clients Use Websites to Find and Vet Service Providers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09f94f elementor-widget elementor-widget-text-editor\" data-id=\"f09f94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs the desire to market professional services online continues to grow, it is important to look at how various marketing tools and strategies work most effectively to help potential customers find and review professional service providers. This particular study focuses on one subset of the professional and business services supersector, the architecture, engineering, and construction (A\/E\/C) industries, and on one particular marketing tool: the firm\u2019s website.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef9b9a elementor-widget elementor-widget-heading\" data-id=\"5ef9b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS members: Free<br>\nNon-members: Free<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c5699 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"62c5699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/2017-Pull-Marketing-in-Action-pages-2.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2e2e38f\" data-id=\"2e2e38f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f827d elementor-widget elementor-widget-image\" data-id=\"48f827d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"250\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/561.jpg\" class=\"attachment-medium size-medium wp-image-39720\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809bebc elementor-widget elementor-widget-heading\" data-id=\"809bebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fellows Survey Report<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5071e elementor-widget elementor-widget-text-editor\" data-id=\"3c5071e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 2016 Fellows Survey report recaps challenges, trends, and predictions in the A\/E\/C industry. The content is based on survey results and in-depth interviews with SMPS Fellows, who are some of the design and building industry\u2019s most experienced professionals. It reflects trends and predictions from some of the design and building industry\u2019s most insightful and experienced individuals.<\/p><p>SMPS Fellows were asked about several topics in four segments: Looking Back, Looking Ahead, Preparing for the Future, and Megatrends. The authors summarized 300 pages of research into 30, with several pages dedicated to conclusions, takeaways, and actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79db878 elementor-widget elementor-widget-heading\" data-id=\"79db878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS Members: Free<br>\nNon-members: $24.95<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a85501 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4a85501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications?CurrencyId=928d8e91-f8cf-47bf-927d-f529ef848d0f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-81c2362 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"81c2362\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a8cd293\" data-id=\"a8cd293\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f82077 elementor-widget elementor-widget-image\" data-id=\"5f82077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/sell-do-win-232x300.png\" class=\"attachment-medium size-medium wp-image-39722\" alt=\"Sell, Do, Win Business. A Report on How A\/E\/C Firms Are Using Staff to Win More Work\" srcset=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/sell-do-win-232x300.png 232w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/sell-do-win-791x1024.png 791w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/sell-do-win-768x994.png 768w, https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/sell-do-win.png 850w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09dc26 elementor-widget elementor-widget-heading\" data-id=\"c09dc26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sell, Do, Win Business. A Report on How A\/E\/C Firms Are Using Staff to Win More Work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18c40d elementor-widget elementor-widget-text-editor\" data-id=\"f18c40d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis report is the culmination of 2015 survey-based research, which provides the latest insight into how firms engage clients and attempt to win work. The report provides a snapshot of key findings and lay-of the-land statistics of how firms approach, structure, and support business development efforts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08948e7 elementor-widget elementor-widget-heading\" data-id=\"08948e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS Members: Free<br>\nNon-members: Free<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d835f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"05d835f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/Sell-Do-Win-Business-The-Report-2019-v1a.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cf8f02c\" data-id=\"cf8f02c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc3bbd3 elementor-widget elementor-widget-image\" data-id=\"fc3bbd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/04\/AEC_Business_Development-225x300-1.jpg\" class=\"attachment-medium size-medium wp-image-39726\" alt=\"A\/E\/C Business Development: The Decade Ahead\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7caff elementor-widget elementor-widget-heading\" data-id=\"cf7caff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A\/E\/C Business Development: The Decade Ahead<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7490108 elementor-widget elementor-widget-text-editor\" data-id=\"7490108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Business development in the design and construction industry has become a highly specialized discipline. Those intimately involved with business development for professional service firms recognize that people hire people, and understanding the motives and motivations of those who purchase and sell architectural, engineering, and construction (A\/E\/C) professional services opens a portal to genuine success.<\/p><p>The SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A\/E\/C services. A team of almost 30 marketing and business development professionals\u2014most of whom are Certified Professional Services Marketers (CPSM) or Fellows of SMPS\u2014recently completed a year-long effort to research and analyze the current state of buying and selling and to identify key forces that will impact business development in the A\/E\/C industry in the coming decade. <em>A\/E\/C BUSINESS DEVELOPMENT: The Decade Ahead<\/em> documents the findings of this comprehensive research initiative.<\/p><p>The book offers an informative look at the future of the industry from the perspective of buyers and sellers. The findings and recommendations will aid professional services firms to enhance competitive advantage, deepen business development knowledge and skills, and plan strategically for the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae555e elementor-widget elementor-widget-heading\" data-id=\"4ae555e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SMPS Members and Non-members:<br>\n<a href=\"https:\/\/www.amazon.com\/AEC-Business-Development-Decade-Ahead\/dp\/0615848788\/ref=sr_1_1?ie=UTF8&amp;qid=1374507679&amp;sr=8-1&amp;keywords=AEC+business+development\" target=\"_blank\">Print<\/a>: $43.74<br>\n<a href=\"https:\/\/cart.smps.org\/store\/a-e-c-business-development-the-decade-ahead\/457\" target=\"_blank\">Download<\/a>: $49.99<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a4cd3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a4a4cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.smps.org\/online-store\/publications?CurrencyId=928d8e91-f8cf-47bf-927d-f529ef848d0f\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purchase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-09056d6\" data-id=\"09056d6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90b112e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90b112e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a10027\" data-id=\"4a10027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c033f43 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"c033f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smps.org\/join-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEAD THE CHARGE. JOIN SMPS TODAY.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6046bc61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6046bc61\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-213c4c6d\" data-id=\"213c4c6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-157d7401 elementor-widget elementor-widget-heading\" data-id=\"157d7401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5847b718 elementor-widget elementor-widget-text-editor\" data-id=\"5847b718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSign up for the Marketer QuickLook Newsletter\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a36f5 elementor-widget elementor-widget-html\" data-id=\"21a36f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mc_embed_shell\">\n  <link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-061523.css\" rel=\"stylesheet\" type=\"text\/css\">\n\n  <style type=\"text\/css\">\n    #mc_embed_shell,\n    #mc_embed_signup {\n      width: 100%;\n    }\n\n    #mc_embed_signup {\n      background: transparent !important;\n      clear: left;\n      font-family: Helvetica, Arial, sans-serif;\n      max-width: 900px;\n      width: 100%;\n      margin: 0 auto;\n      padding: 0;\n      color: #eef4fb !important;\n    }\n\n    #mc_embed_signup_scroll {\n      width: 100%;\n    }\n\n    #mc_embed_signup h2 {\n      display: none !important;\n    }\n\n    #mc_embed_signup form {\n      padding: 0 !important;\n      margin: 0 auto;\n    }\n\n    #mc_embed_signup .indicates-required {\n      display: block;\n      width: 100%;\n      text-align: right;\n      font-size: 11px;\n      color: #d8e6f5 !important;\n      margin: 0 0 18px 0 !important;\n    }\n\n    #mc_embed_signup .asterisk {\n      color: #ff8a8a !important;\n    }\n\n    #mc_embed_signup .mc-field-group {\n      width: 100% !important;\n      min-height: auto !important;\n      padding-bottom: 20px !important;\n      margin: 0 !important;\n    }\n\n    #mc_embed_signup .mc-field-group label {\n      display: block !important;\n      margin-bottom: 8px !important;\n      font-size: 14px !important;\n      font-weight: 500 !important;\n      color: #eef4fb !important;\n      line-height: 1.4;\n    }\n\n    #mc_embed_signup input[type=\"text\"],\n    #mc_embed_signup input[type=\"email\"] {\n      width: 100% !important;\n      box-sizing: border-box !important;\n      margin: 0 !important;\n      padding: 14px 16px !important;\n      border: 1px solid #cfddee !important;\n      border-radius: 0 !important;\n      background: #dbe9f7 !important;\n      color: #223244 !important;\n      font-size: 14px !important;\n      line-height: 1.2;\n    }\n\n    #mc_embed_signup input[type=\"submit\"],\n    #mc_embed_signup .button {\n      display: inline-block !important;\n      width: auto !important;\n      min-width: 110px;\n      height: auto !important;\n      margin: 8px 0 0 0 !important;\n      padding: 11px 18px !important;\n      background: #4f6882 !important;\n      color: #ffffff !important;\n      border: none !important;\n      border-radius: 4px !important;\n      font-size: 14px !important;\n      font-weight: 500 !important;\n      line-height: 1 !important;\n      cursor: pointer;\n      box-shadow: none !important;\n    }\n\n    #mc_embed_signup input[type=\"submit\"]:hover,\n    #mc_embed_signup .button:hover {\n      background: #435a71 !important;\n    }\n\n    #mc_embed_signup #mce-success-response,\n    #mc_embed_signup #mce-error-response,\n    #mc_embed_signup .response {\n      color: #eef4fb !important;\n      margin-top: 12px !important;\n      font-size: 13px;\n    }\n  <\/style>\n\n  <div id=\"mc_embed_signup\">\n    <form action=\"https:\/\/smps.us5.list-manage.com\/subscribe\/post?u=e884f70da54117d730aa303b3&amp;id=15a972cc2f&amp;f_id=0079ede0f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\">\n      <div id=\"mc_embed_signup_scroll\">\n        <h2 style=\"display:none;\"><\/h2>\n        <div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n\n        <div class=\"mc-field-group\">\n          <label for=\"mce-FNAME\">First Name<\/label>\n          <input type=\"text\" name=\"FNAME\" id=\"mce-FNAME\" value=\"\">\n        <\/div>\n\n        <div class=\"mc-field-group\">\n          <label for=\"mce-LNAME\">Last Name<\/label>\n          <input type=\"text\" name=\"LNAME\" id=\"mce-LNAME\" value=\"\">\n        <\/div>\n\n        <div class=\"mc-field-group\">\n          <label for=\"mce-EMAIL\">Email Address <span class=\"asterisk\">*<\/span><\/label>\n          <input type=\"email\" name=\"EMAIL\" id=\"mce-EMAIL\" required value=\"\">\n        <\/div>\n\n        <div id=\"mce-responses\" class=\"clear\">\n          <div class=\"response\" id=\"mce-error-response\" style=\"display: none;\"><\/div>\n          <div class=\"response\" id=\"mce-success-response\" style=\"display: none;\"><\/div>\n        <\/div>\n\n        <div aria-hidden=\"true\" style=\"position: absolute; left: -5000px;\">\n          <input type=\"text\" name=\"b_e884f70da54117d730aa303b3_15a972cc2f\" tabindex=\"-1\" value=\"\">\n        <\/div>\n\n        <div class=\"clear\">\n          <input type=\"submit\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\" value=\"Subscribe\">\n        <\/div>\n      <\/div>\n    <\/form>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Research &amp; Publications As part of your SMPS member benefits, enjoy complimentary access to select SMPS Foundation publications and special discounted pricing on others. Not an SMPS member? Join today! 2026 AI Quarterly Insight Report Q1 The Q1 2026 AI Quarterly Insight brings clarity to what AEC marketers are actually talking about right now\u2014across general [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-39703","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/pages\/39703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=39703"}],"version-history":[{"count":57,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/pages\/39703\/revisions"}],"predecessor-version":[{"id":55453,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/pages\/39703\/revisions\/55453"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=39703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}