{"id":40123,"date":"2023-03-15T15:32:22","date_gmt":"2023-03-15T19:32:22","guid":{"rendered":"https:\/\/smps.org\/?p=37384"},"modified":"2023-06-16T05:04:31","modified_gmt":"2023-06-16T05:04:31","slug":"refresh-your-feed","status":"publish","type":"post","link":"https:\/\/smps.org\/2023\/03\/15\/refresh-your-feed\/","title":{"rendered":"Refresh Your Feed"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-37379 size-full\" src=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/03\/SMP377-Marketer-RefreshYourFeed-1280x570-1.png\" alt=\"Refresh Your Feed\" width=\"1280\" height=\"570\" \/><\/p>\n<p>For many marketers, social media, and the ever-increasing space it inhabits in our daily lives often makes it challenging to switch gears between perusing LinkedIn looking for inspiration to drafting captions based on a technical project description.<\/p>\n<p>B2B social media is very different, and in my opinion, a lot more interesting than seeing photos from a distant relative\u2019s Instagram story detailing each highlight of their last road trip. I love how social media keeps us connected, but when I arrive to a Zoom window to meet with a firm for the first time, I\u2019m often more of a puzzle master. Instead of social media connecting your firm to the rest of your industry, it acts as a barrier, a grey area that marketers know they should understand, but simply can\u2019t stay consistent with their approach.<\/p>\n<p>One way to help clean the slate of the so-so analytics and missed opportunities of last year is to be energized and inspired by what is to come this year in social media. This area of marketing is always<br \/>\nchanging, updating, and launching new features. If you are like me and can\u2019t wait to see what new<br \/>\ntool or release is going to change how we create next, this may give you some new ideas for how<br \/>\nto approach social media. If this isn\u2019t your favorite task on your to-do list, but you are looking for a safe<br \/>\nspace to find some support, I hope this list can guide you through to your next content calendar.<\/p>\n<p>To read more, download the <a href=\"https:\/\/smps.org\/wp-content\/uploads\/2023\/06\/RefreshYourFeed_FM2023.pdf\" target=\"_blank\" rel=\"attachment wp-att-37378 noopener\">full article<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Article, written by Meagan Camp, owner of The Modern Take, first appeared in the February\/March 2023 issue of Marketer.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many marketers, social media, and the ever-increasing space it inhabits in our daily lives often makes it challenging to switch gears between perusing LinkedIn looking for inspiration to drafting captions based on a technical project description. B2B social media is very different, and in my opinion, a lot more interesting than seeing photos from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[814,77,263],"class_list":["post-40123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer","tag-meagan-camp","tag-promotional-activity","tag-social-media"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/40123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=40123"}],"version-history":[{"count":0,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/40123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/40327"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=40123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=40123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=40123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}