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Marketing and business development professionals are busy. Full plates, multiple deadlines, and barely enough time for getting those maintenance tasks done are common in firms large and small, and from coast to coast. \u201cIf only we had more time\u201d is a common thought or conversation starter.<\/p>\n
Sometimes it seems that the SMPS Foundation is doing research that\u2019s heavy or hard to dig through. So, when your schedule is already full, reading through research reports seems overwhelming. Hold on! That\u2019s not at all what your SMPS Foundation Trustees want! (And we appreciate all your candid feedback\u2014which is a gift, after all.)<\/p>\n
Successful businesses must move faster with less effort. The SMPS Foundation provides relevant research that helps firms develop better strategies and tactics for short- and long-term wins.<\/strong><\/p>\n Have you read the 2022 report, Theory Into Practice: The Neuroscience of Influence and Decision-Making<\/em><\/a>? This report shows how a firm adapted core neuroscience concepts to marketing and business development, and to branding and competitive strategy.<\/p>\n This research helps us to better understand ways in which we can incorporate client decision-making practices into our overall pursuit approach.<\/p>\n Four Steps To Make the Neuroscience Research Work for You:<\/strong><\/p>\n Follow up with future meetings with the same team members or others, and address all 10 questions. If you start now, you will have applied the Foundation research to your firm by the end of 2023, and you\u2019ll have a list of ideas to move ahead through 2023 and well into 2024.<\/p>\n As we all know, the key to managing huge, complex projects is to break them down into manageable pieces. SMPS Foundation research papers provide in-depth research about topics of interest and relevance to marketers and business developers.<\/p>\n Use SMPS Foundation research report topics to drive collaboration, solutions, and new ideas for your colleagues. Make the research observations and recommendations come alive as you apply the insights to your firm. It\u2019s another way you\u2019re transforming your firm through marketing leadership.<\/p>\n <\/p>\n Article written by SMPS Foundation President Barbara Shuck, FSMPS, CPSM. Barbara can be reached at <\/em>barbara@everestmarketingservices.com<\/em><\/a>.<\/em><\/p>\n\n