{"id":45555,"date":"2023-12-15T14:20:57","date_gmt":"2023-12-15T14:20:57","guid":{"rendered":"https:\/\/smps.org\/?p=45555"},"modified":"2023-12-15T14:20:57","modified_gmt":"2023-12-15T14:20:57","slug":"benefits-of-entering-the-2024-marketing-communications-awards","status":"publish","type":"post","link":"https:\/\/smps.org\/2023\/12\/15\/benefits-of-entering-the-2024-marketing-communications-awards\/","title":{"rendered":"Benefits of Entering the 2024 Marketing Communications Awards"},"content":{"rendered":"\t\t
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\"\"<\/p>

Discover the perks of throwing your hat into the marketing competition ring<\/h2>

Football has the Vince Lombardi Trophy; hockey has the Stanley Cup; the film industry gives out Oscars; and Broadway has the Tony Awards. So how does SMPS honor winning projects within A\/E\/C firms? Through the Marketing Communication Awards<\/a> (MCA)! \u00a0So, step aside, MTV Moonman, we have our own custom award, the M award!<\/p>

Recognized by HubSpot <\/a>as one of the top marketing award programs worth entering, the MCA program provides an opportunity for firms to showcase their best marketing practices and to educate the A\/E\/C industries about the critical role of marketing. In its 47th year, this annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries.<\/p>

You may be asking why should I enter a marketing competition? Here\u2019s how the Marketing Communications Awards benefits companies in multiple ways:<\/p>

Validation<\/h3>

Gives your team an opportunity to validate the value of your work.<\/strong>\u00a0The process of submitting an entry to the MCA program allows marketers the added benefit of documenting and benchmarking the work they do for their firm.<\/p>

Recognition<\/h3>

Offers recognition for your firm<\/strong>. Who doesn\u2019t want to work for (or hire!) an award-winning firm? MCA provides a unique opportunity to showcase your firm as a leader in marketing communications through best practices. All finalists\u2019 entries become part of an\u00a0MCA Gallery<\/a>, which offers great exposure.<\/p>

Provides recognition for your marketing team.\u00a0<\/strong>Get noticed by your colleagues and industry peers. MCA provides a unique opportunity for the marketing and communication teams of A\/E\/C firms to stand out and be recognized.<\/span><\/p>

Benchmarking<\/h3>

Provides criteria that marketing teams can use with their marketing projects. Many entrants find the entry form questionnaire is a great resource for their marketing planning outside the MCA program. The criteria are based on five areas: marketing objectives, research\/planning, target audience, messaging, and results.<\/p>

Publicity<\/h3>

Submitting a project in the MCA competition can generate more media coverage to gain exposure for your firm and raise its profile by reaching a wider audience.<\/p>

Employee Morale and Team Building<\/h3>

Entering an awards competition is a powerful way to say, \u201cWe\u2019re proud of the work our team accomplishes!\u201d It also offers an opportunity for your team to work together and synthesize that energy into a well-performing show of strength.<\/p>

Peer Evaluation and Feedback<\/h3>

Every entrant receives feedback on their submission. The feedback offers great insight and has proven to be valuable for firms who enter the program.<\/p>

Open Doors<\/h3>

The MCA competition can open doors to new opportunities, collaborations, and partnerships within the A\/E\/C industries.<\/p>

Our final deadline is March 22, 2024, <\/strong>and the early discount rate ends on February 15, 2024. Submit your entry today<\/a>!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Discover what our winners have to say about the MCA competition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tFarnsworth Group\u2019s marketing team was ecstatic to win not just one but two MCA Awards of Excellence this year! Winning these awards was a huge morale boost to our marketing team and our entire firm was excited to see our department's accomplishments acknowledged on a national scale. This recognition has inspired us to keep pushing the boundaries of creativity for both our internal and external marketing materials. Additionally, it has become a powerful recruiting tool in the few months since we received this prestigious award. We even made a fun video of our award heading home to Farnsworth Group from the award ceremony! \t\t\t\t\t<\/div>\n\t\t\t\t\tStacy Chaney, CPSM, Farnsworth Group<\/a><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Stacy\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tIt\u2019s always fantastic to win an M! What makes the award extra special to us is the recognition of the firmwide teamwork that goes into it. Winning an M celebrates not just marketing prowess, but also the work and skill our technical staff bring to a winning submission, whether it\u2019s for a holiday gift or our blog. Teamwork makes the dream work!\t\t\t\t\t<\/div>\n\t\t\t\t\tMelanie Pliskin, CPSM, GBBN<\/a><\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Melanie\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover the perks of throwing your hat into the marketing competition ring Football has the Vince Lombardi Trophy; hockey has the Stanley Cup; the film industry gives out Oscars; and Broadway has the Tony Awards. So how does SMPS honor winning projects within A\/E\/C firms? Through the Marketing Communication Awards (MCA)! \u00a0So, step aside, MTV […]<\/p>\n","protected":false},"author":5,"featured_media":45554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[251],"tags":[856,855,854,54],"class_list":["post-45555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications-awards","tag-a-e-c-marketing","tag-marketing-awards","tag-marketing-competition","tag-mca"],"_links":{"self":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/45555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/comments?post=45555"}],"version-history":[{"count":32,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/45555\/revisions"}],"predecessor-version":[{"id":45706,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/posts\/45555\/revisions\/45706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media\/45554"}],"wp:attachment":[{"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/media?parent=45555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/categories?post=45555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smps.org\/wp-json\/wp\/v2\/tags?post=45555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}