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Discover the perks of throwing your hat into the marketing competition ring<\/strong><\/em><\/p>\n Television has the Emmy Awards, writers have the Pulitzer Prize, and SMPS has the MCAs! In its 48th<\/sup> year, the Marketing Communications Awards<\/a> opens for submissions on December 13, 202<\/span>4. <\/span><\/p>\n Are you ready for an opportunity to take home a coveted M award<\/a>?<\/span><\/strong><\/p>\n Recognized by\u00a0HubSpot<\/a>\u00a0as one of the top marketing award programs worth entering, the MCA program provides an opportunity for firms to showcase their best marketing practices and to educate the A\/E\/C industry about the critical role of marketing. Our annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries.<\/p>\n You may be asking why should I enter a marketing competition? Here\u2019s how the MCAs benefits companies in multiple ways:<\/p>\n Validation<\/strong><\/p>\n Gives your team an opportunity to validate the value of your work.\u00a0The process of submitting an entry to the MCA program allows marketers the added benefit of documenting and benchmarking the work they do for their firm.<\/p>\n Recognition<\/strong><\/p>\n Offers recognition for your firm. Who doesn\u2019t want to work for (or hire!) an award-winning firm? MCA provides a unique opportunity to showcase your firm as a leader in marketing communications through best practices. All finalists\u2019 entries become part of an\u00a0MCA Gallery<\/a>, which offers great exposure.<\/p>\n Provides recognition for your\u00a0marketing team.\u00a0Get noticed by your colleagues and industry peers. MCA provides a unique opportunity for the marketing and communication teams of A\/E\/C firms to stand out and be recognized.<\/p>\n Benchmarking<\/strong><\/p>\n Provides criteria that marketing teams can use with their marketing projects. Many entrants find the entry form questionnaire is a great resource for their marketing planning outside the MCA program. The criteria are based on five areas: marketing objectives, research\/planning, target audience, messaging, and results.<\/p>\n Publicity<\/strong><\/p>\n Submitting a project in the MCA competition can generate more media coverage to gain exposure for your firm and raise its profile by reaching a wider audience.<\/p>\n Employee Morale and Team Building<\/strong><\/p>\n Entering an awards competition is a powerful way to say, \u201cWe\u2019re proud of the work our team accomplishes!\u201d It also offers an opportunity for your team to work together and synthesize that energy into a well-performing show of strength.<\/p>\n Peer Evaluation and Feedback<\/strong><\/p>\n Every entrant receives feedback on their submission. The feedback offers great insight and has proven to be valuable for firms who enter the program.<\/p>\n Open Doors<\/strong><\/p>\n The MCA competition can open doors to new opportunities, collaborations, and partnerships within the A\/E\/C industries.<\/p>\n Our final deadline is March 21, 2025,\u00a0and the\u00a0early discount rate ends on February 18, 2025.\u00a0You can modify or edit your MCA entry until the final deadline of March 21, 2025<\/strong>, allowing you to grab the early discount<\/a>.<\/p>\n <\/p>\n