{"id":53615,"date":"2025-10-17T14:35:59","date_gmt":"2025-10-17T14:35:59","guid":{"rendered":"https:\/\/smps.org\/?p=53615"},"modified":"2025-10-17T14:35:59","modified_gmt":"2025-10-17T14:35:59","slug":"cut-through-the-noise-turn-action-into-impact","status":"publish","type":"post","link":"https:\/\/smps.org\/2025\/10\/17\/cut-through-the-noise-turn-action-into-impact\/","title":{"rendered":"Cut Through the Noise: Turn Action Into Impact"},"content":{"rendered":"

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It\u2019s an exciting time. We have easy access to relevant content that\u2019s atomically delivered to us wherever and whenever. Tips, tricks, and video snippets cater to solving our latest pain point \u2026 or at least address our most recent search history. Sometimes though, that excitement is just noise. It\u2019s only human to get pulled into the video loop that captures our attention and leaves us wanting more, which leads to another scroll and save for later.<\/p>\n

How do we cut through the noise and make a difference? How to we capture moments or ideas that will really make positive change? What insights lead you to action, today?<\/p>\n

In August, I challenged you to turn insights into action. At that time, the SMPS Foundation<\/a> had just unveiled two new research reports: our first annual\u00a0Emerging Trends in A\/E\/C Marketing and Business Development<\/em><\/a> report as well as a deep-dive look at the state of Client Experience (CX) in the A\/E\/C Industry<\/a>. <\/em>The challenge was based on the opportunity we all have to take information and do something with it<\/em>! Now, I want to hear from you. What insights have you turned into action?<\/p>\n

Here\u2019s a snippet from August to jog your memory:<\/em>
\n<\/u><\/strong>It\u2019s our [the SMPS Foundation\u2019s] hope that you do more than just download the reports we developed alongside our research partners FMI Consulting and Client Savvy, A Clearly Rated Company. We challenge you to turn these insights into action. And, in turn, those actions can bring a positive impact for you, your firm, and our industry as a whole.<\/p>\n

The research reflects challenges and opportunities professionals are facing and provides insight into where the A\/E\/C industry is headed. What you discover in the reports is meant to inspire and guide your next moves. Here are some insights pulled directly from the reports for you to begin considering:
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\n67% of A\/E\/C professionals expect increased use of collaborative delivery models.\u00a0<\/strong>Clients are asking for more than technical execution. They want early alignment, shared risk, and responsive teams that can adapt with them. The report explores how marketing and business development (BD) teams are helping firms respond to shifting client expectations, and why collaboration is no longer optional.<\/p>\n

87% of firms say Client Experience (CX) will be their most effective lead generation tool in the next 3\u20135 years.\u00a0<\/strong>That\u2019s a powerful insight and a reminder that how clients feel during the process matters as much as the final outcome. The research offers a closer look at how CX is shaping firm messaging, strategy, and delivery, and how marketers and BD professionals are leading the way.<\/p>\n

Nearly half of A\/E\/C firms plan to invest in new roles such as CX strategists, CRM administrators, and marketing automation managers in the next 3\u20135 years.\u00a0<\/strong>Firms are shifting how they structure marketing and BD, moving beyond coordination and production toward strategy, data, and CX. This new research explores how firms are evolving their teams and capabilities, and what it means for the future of growth in A\/E\/C.<\/p>\n

But, what good are insights if they don\u2019t make a difference? Help us create this action today by asking\u2026<\/p>\n