Marketer
Feeling Stuck? Get Inspired and Be Creative
As A/E/C marketers, our jobs require us to constantly create new things. Where does one continually find inspiration? With fewer opportunities to get fully enveloped
Category: Marketer
Marketer
Best Next Practices in A/E/C Marketing
As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Often change is slow, gradually shifting the ways we work; other times
Marketer
Major Steps Toward Inclusion and Racial Equality in A/E/C
Established almost one year ago, the SMPS Diversity, Equity, and Inclusion (DEI) Task Force has been hard at work. Thirty SMPS members from across the
Marketer
Building Diverse Partnerships Is Critical for A/E/C
Since 2012, diversity in Oregon’s state contracts has been legislatively supported through the state’s Certification Office of Business Inclusion and Diversity (COBID). While government-led initiatives
Marketer
RISE Above and Immerse Yourself in You
Sitting down to write this article about the amazing experience that will be Build Business 2021, I couldn’t help but think back to how we
Marketer
Bending the Curve With Bonin Bough
During this year’s Build Business 2021: RISE, August 4–6, Bonin Bough will take the virtual stage as keynote presenter. Currently chief growth officer of Triller
Marketer
Want To Influence Client Audiences?
Marketing leaders thrive on informing, helping, and influencing clients. As communicators, we spend a lot of time, plus an overabundance of angst, trying to break
Marketer
Six Steps To Positively Influence Success Through Mindfulness
Balancing my career as a marketing manager, parent of two teenage children, and volunteer with both SMPS Hawaii and SMPS Colorado can be overwhelming. Recently,
Business Development
The DBE Program: What the Firms Have To Say
In 1983, Congress created the country’s first Disadvantaged Business Enterprise (DBE) program. In 1987, that program was amended to include women-owned businesses (WBE). The program
Marketer
The Diversity Differentiator
As business development and marketing professionals, we spend much of our efforts highlighting how our firms are different and, most importantly, demonstrating our firm’s value