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Women in the Workplace: How We Can ElevateHER
Make no mistake about it: The A/E/C industries are at an HR crossroads, and the decisions firms make today will determine the talent available for
Category: Marketer
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Gender-Neutral Pronouns and A/E/C Success
For the first two years of my A/E/C career, I lived and worked in Santiago, Chile. One thing that always stood out to me, especially
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Taking Action for Racial Equality in A/E/C
In 2003, SMPS issued its first diversity statement, which came out of the work of a prior task force created for this purpose. Since that
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Celebrating Women’s History Month
Commemorating the role of women in A/E/C marketing and business development. In honor of Women’s History Month and International Women’s Day, we’d like to acknowledge
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Social Media in A/E/C
In a pre-COVID proposal kickoff meeting, a firm principal said, “Can you all please make sure your LinkedIn profiles are up to date? Clients have
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Transitioning Personal Networks Into Business
The next generation of A/E/C professionals is an impressive wave of talent. They’re diverse, well-educated, and altruistic, with a personal network seamlessly connected with technology.
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How Podcasts Get More Referrals and Clients
The novel coronavirus has done nothing if not show us the power of making connections virtually and doing so successfully. Working at home, most of
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Setting a Baseline To Measure Trends
In the A/E/C world, business is dynamic, constantly evolving, innovating, and adjusting. As marketers, we want to help our firms stay on the leading edge
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How 1 Case Study = 3 Wins
A/E/C firms continually look for ways to differentiate themselves. Case studies can provide an important step toward achieving that goal. Turbocharge your project profiles to
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Create a Solid Business Continuity Plan
Having an organized response to unexpected events gives your company a good chance of surviving and possibly even thriving. Many companies have a disaster recovery